We continue to follow our Spring Summer 2013 Botanical Discovery trend. Part 1 outlined key themes and tracked evidence across popular culture, books, trade shows and the high street.
The second post in this series addresses the use of textiles for the home, through cushions, soft furnishings and surface design for packaging on the British High Street.
Prints for bedding, cushions and other textiles for the home have an inky and blurred effect. This splash effect in muted tones provides a calming hue for bedroom and living areas.
Above: Fabric and Material Page, Trend Bible Spring Summer 2013, Botanical Discovery; Print design C’est la Viv
In our trend publications we always support each story by providing inspiration in the form of real fabric and material swatches. To do this, Trend and Material Researcher, Naomi Shedden, keeps abreast of the most interesting and innovative textile manufacturers and independent designers to feature. Each fabric swatch is credited, providing not only material direction for designers and buyers, but a great way to spot new talent and gain new supply sources. For Spring Summer 2013 we featured beautiful botanical watercolour fabrics from independent surface pattern designer Vivian Ducas.
In a contrasting style to the soft watercolours this trend also allows for a stronger graphic interpretation. These prints take a more literal approach with detailed illustrations and contrasting colours. Mossy, peat green plants and flowers are emphasised with contrasting black outlines.
The design of this cushion takes inspiration from the cross sections of seedpods, showing how natural forms can provide a modern, repeat print. Patterns contain recognisable shapes without being too literal.
(Cushion and Blinds- John Lewis, Bedding set-Fenwick)
Botanist inspired designs are applied to products across the home, combining latin or scientific typography with a simple and realistic drawing style.
Romo Designer fabrics
(Fabric designs and cushions-Romo, colour palette-Trend Bible SS13)
Fabric designers, Romo, have embraced the colour palette to match this trend in their latest collection which includes botanical designs, fanciful foliage and painterly florals. This softened colour palette of earthy browns and greens is perfect for creating calming home environments through upholstery and curtains.
(Image: Liberty London fabric collection ‘The Flower Show’ )
Liberty’s Spring Summer 2013 fabric collection ‘The Flower Show’ brings together seven botanical print stories influenced by inspirational visits, artistic collaborations and archival documents. 40 designs are featured, taking inspiration from six different flowers, which in Liberty’s words, capture “nature at its simplest and most beautiful.”
Packaging for gift and beauty combines watercolour florals with grassy prints and sketches. The nature of these gifts; diffusers, soaps and body lotions, also emphasises the theme by aiming to provide a soothing atmosphere for the home by evoking the senses. This is a further nod to ‘bringing the outdoors in’ through our sense of smell.
The final instalment of the series, next week, will report on specific examples of Botanical Discovery in accessories, tableware and lighting.
To find out more about our trend publications or how we can forecast brand-right trends for your business, please email us directly.