2020 TRENDS IMPACTING HOUSEHOLDERS WITH NAOMI POLLARD


Written by Justine Jackson

5 February 2019

It’s the count down to the International Home and Housewares Show 2019, in Chicago. Our Senior Trend Strategist Naomi Pollard discusses her upcoming talk at the show on Saturday, March 2nd at 12:30 pm in the Innovation Theater.

What you will be speaking about and why is this topic important for show audiences?

I’ll be exploring the big shifts in consumer lifestyles, attitudes and behaviours that are influencing design for the home and how these result in color and design trends for 2020. These trends will provide valuable foresight for anyone involved in producing, selling or marketing products for the home, providing inspiration for color, material, shape and pattern as well as functionality.

Some of the key themes that I’ll cover will include the future of disposability, considered shopping behaviours and how the rise of Instagram is influencing even the most functional product categories.

What are some of today’s trends or issues that new product development professionals and/or retailers face in the housewares market?

One of the biggest societal shifts impacting the home and housewares market is the shift towards transient, urban lifestyles. Increasing urbanization is resulting in a rise in renting and driving consumers towards shared living arrangements long into adulthood. These households have a completely unique set of priorities and challenges. They have to be more creative in how they ‘make somewhere feel like home’ and of course, they’re naturally much more savvy with storage. This is also one of the main factors driving a need for smaller, reachable retail formats and online ordering. 

What is the most exciting or rewarding part of your work?  What fuels your inspiration?

I’m driven by a huge sense of curiosity. Mostly, curiosity about other people, their homes and their lives. I’m always inspired by people who do things differently. As a trend forecaster, I’m constantly switched on to newness, looking out for weak signals that might indicate a new trend, attitude or mindset on the horizon. One of the most rewarding parts of the job is being able to draw these, often disparate, influences together to create a compelling vision of the future, which our clients can use to start to design products and services.

You can read Naomi’s interview in full over on the on show’s blog.

The International Home + Housewares Show, held annually in Chicago USA, features more than 2,100 exhibitors across home accessories, appliances, kitchen and serveware. Naomi will be running a trend briefing on Saturday, March 2nd at 12:30 p.m. in the Innovation Theater.

Not going to be at the show this year? Stay in the know by following our Twitter and Instagram feeds #TrendBible #IHHS2019 and sign up to our free monthly Trend Updates to the right of this post.


Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.

Sherwin Williams


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