The Edit | Trend Bible

Baby & Kids | Edit

THIS IS OUR WORLD

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THIS IS MY WORLD

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Find your place in their world

The world of parents, babies and kids moves fast. It’s one thing getting your product to market. It’s another thing entirely getting it into people’s hands, homes and hearts. You need to understand and predict their frenetic world. Maybe before they even know it themselves. You need to be confident that you’re receiving forecasts that you can trust.

Our Baby & Kid’s Edit is the only trend forecasting subscription service that focuses exclusively on babies and kids, helping you to see what’s coming next, so you can be confident of your place in their world.

A SUBSCRIPTION UNIQUELY TAILORED FOR YOU

You know there are plenty of opportunities out there for your brand, but knowing how and where to look can be a challenge. That’s why we listened to some of the biggest and best brands in the Baby & Kids industry and co-created a trend subscription service with a difference. Here’s what they say:

The Edit soaks up customer and mindset trends and distills them into bite size chunks, posing far reaching questions to retailers rather than short term advice which competitors will also be responding to.

Tara Ryan, Head of Design, M&S Kids

The Edit does an amazing job digging past the “what” of a trend, to understand the underlying motives and beliefs that constitute the “why.” The expertly curated content is always on point, easy-to-follow, and helps inspire both our marketing and design teams.

Monica Dreger, Senior Director, Global Consumer Insights

The Edit is a report I look forward to reading every month. The insight Trend Bible compiles is always relevant and valuable to our industry as we strive to remain aware and knowledgeable of consumer behaviour.

MEREDITH MCCUE, FASHION MARKETING MANAGER

ACCESS ANYTIME. ANYWHERE

Housed on our online hub; our Baby & Kids Edit is accessible whenever you need it.

ONE PLAN. UNLIMITED USERS.

Seasonal Trend Books

Featuring four unique trend stories, our ebooks provide clear design direction two years ahead of the season.

Trend Book Webinars

Introducing you to the latest season’s trends, our team take you through each of our four unique trend stories, presenting key design details across material, shape, colour, print and pattern.

Monthly Editions

Understand what parents and children will think, feel and do in the future to identify the opportunities that will resonate with your future consumers.

Trend Immersion

Deep dive into next season as our team share the articles, podcasts, videos, exhibitions and leading influencers you need to read, listen to, watch, visit and #follow to bring the trends to life.

Trend Application

Interpreting the trends for newborn, kids and tween, we apply the colour combinations, prints and motifs to product to inspire design direction and spark innovation.