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THE EDIT
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STAY IN THE KNOW ON WHAT'S DRIVING CHANGE IN THE BABY & KIDS INDUSTRY

We believe that kids, baby and parenting trends evolve in response to a unique set of influences; different from those driving change in other categories. Designed to cut through the noise, The Edit is our new subscription service delivered straight to your inbox.

Our monthly editions, key highlights and seasonal eBooks provide a clear picture of what’s coming next and how to respond.

Bringing your consumer voice to the forefront, The Edit helps you stay in the know on what’s driving change in the Baby & Kid’s industry.

Download a free edition

The Package

Seasonal Trend EBooks

An essential tool specific to the Baby & Kid’s market. We showcase design trends across colour and materials to print and product direction.

Monthly Editions

A start-point for innovation. We bring you macro insights, new innovations and design trends in our monthly reports.

 

Key Highlights

Comprehensive analysis of the emerging trends evidenced at leading international trade shows and a look at what’s in-store.

The Edit soaks up customer and mindset trends and distils them into bite size chunks, posing far reaching questions to retailers rather than short term advice which competitors will also be responding to.
Tara Ryan, Head of Design, M&S Kids
The Edit does an amazing job digging past the “what” of a trend, to understand the underlying motives and beliefs that constitute the “why.” The expertly curated content is always on point, easy-to-follow, and helps inspire both our marketing and design teams.
Monica Dreger, Senior Director, Global Consumer Insights
The Edit is a report I look forward to reading every month. The insight Trend Bible compiles is always relevant and valuable to our industry as we strive to remain aware and knowledgeable of consumer behaviour.
MEREDITH MCCUE, FASHION MARKETING MANAGER

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