25 June 2014
We have had a whole host of fabulous interns over the years at Trend Bible, many of whom have gone on to work with us in a full-time capacity after graduating or else have bagged some really great jobs in the industry. This week one of our current interns, Emily Ewart, from Northumbria University, shares her experience and what she’s learned over the past six months.
“Prior to starting my placement at Trend Bible, the world of trend forecasting seemed exciting and intriguing. After an amazing 6 months of working here, it is all that I expected, and much more!
A normal day at Trend Bible starts with a nice cup of coffee, and after that who knows! Every day is different, which is part of the reason why I have learned so much.
In my first week here, I was given the privilege to sit in on the seasonal trend panel. This is where industry experts come and share their ideas about what will influence consumer behaviour and design trends in two years time. Here I got to understand where and how it all starts. Since the trend panel I have been able to follow the journey of the trend book, and by the time I finish my placement I will have seen the full working process behind it. Perfect timing!
After seeing how the first trend panel worked, I have since been able to contribute my own research to share at the latest trend panel. This was a really valuable experience because I not only learned how to research effectively, but I also gained experience in presenting and communicating my ideas to other industry professionals.
As well as working on the trend books, I have also had the chance to work on the consultancy side of the business. Roles included carrying out market research and looking out for new social happenings and applying this to individual companies. After this I now understand the power of research! It’s so important to be able to consider the importance and relevance of an event or news item, no matter how insignificant they may seem. Understanding this will definitely change the way I work forever!
In addition to the marketing based tasks I was given like contributing to the blog and newsletter, there has been plenty of creative opportunities for me too. Much to my delight, I was able to organise and prepare the styling shoots for the Kid’s Spring Summer 2016 trend book, which I thoroughly enjoyed. I love nothing more than getting my hands covered in paint, so to put it to some use for the book was absolutely brilliant! I was really happy with how everything turned out, and I am so excited to see the photographs in the finished books.
Other creative roles I have been given include naming colours, image sourcing, fabric sourcing, fabric cutting, using Adobe software and visiting exhibitions.
Even fabric sourcing and cutting has massively broadened my knowledge of the textile industry. Being able to see and feel the different fabrics and understand the fibre content and construction will absolutely benefit me when I return to university. Image sourcing around a specific theme and colour palette has also improved my ability to spot patterns and similarities.
Being here for 6 months has given me a thorough understanding of how a business works, both inside the studio and outside of it. I was invited along to Manchester to watch Joanna give one of her presentations. This was a great opportunity for me to see the contributions I made to the presentation and how it all came together in the end.
All in all, I feel massively inspired after every day here. I have gained so much valuable experience at Trend Bible, and I feel my time here will continue to influence me and my decisions in years to come.”
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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