9 October 2020
First forecast back in 2018, our Bohemian Lounge Autumn Winter 2020/21 trend embraces the optimistic energy of the 1970s. Householders seek to create a haven of uplifting colour and positivity within the home, to counteract the anxieties and tensions of the outside world. The spotlight is on the lounge, which gets a stylish retro makeover.
Why our Bohemian Lounge trend is important for this season?
With so much uncertainty around the pandemic, there is an increased need for positivity and joy as an antidote to everyday negativity.
Consumers are spending less on fashion. As a result of not going out, they are turning their attention to the home as an outlet for self-expression and individuality. Instagram influencers show how to work with joyful colour combinations and create relaxed environments for the Autumn Winter season. A lack of human touch due to social distancing drives a desire for tactility and cocooning in the home.
We have been tracking the interpretation of our Bohemian Lounge trend worldwide. Here are our ‘Top 10 Selects’ of how retailers have embraced our Autumn Winter 2020/21 trend story.
Bold, cheerful nuances reflect the optimism of this 1970s inspired trend. Retailers have particularly embraced the warm oranges and mustard yellow tones in this palette.
Wrap around shapes support a feeling of privacy as zoning continues to grow in popularity. Rounded off corners and armrests enhance an intimate, soft look for furniture, whilst round curved shapes add a retro feel to lighting.
Capturing the joy of warmer months even in the depths of winter, colourful retro florals adorn textiles, stationery and packaging to create an uplifting, energising atmosphere.
Tactility can be seen across textiles, cushions and even lighting.
Homemakers increasingly seek to extend alfresco culture throughout autumn. Cane and rattan continues to grow in importance this season as a key material for furniture and decorative accessories.
Tapestries have moved on from macramé to more graphic designs with large fringing and high pile shaggy textile finishes.
Graphic sun motifs are key for decorative accessories, print and pattern. Partially hidden circle segments and warm tinged sun symbols encourage feelings of relaxation and down time.
Playful ceramics are brought to life with colourful groovy shapes and hand glazes. Small irregularities in surface finishes bring a unique, handcrafted feel to decorative accessories and lighting.
Corduroy makes a comeback to interior design this season. Retailers have used corduroy treatments for statement upholstery and cushions.
Tassels and fringing add decorative fun to cushions and even lighting.
For the foreseeable future, we’ll expect to see householders invest time and money into things that bring them joy. Colourful and creative interiors that uplift the mood will continue to grow in importance.
Our Home & Interiors Trend Books are seen as an essential tool by some of the world’s best brands and retailers, helping them make sound commercial decisions about how to respond to future change. To receive a free demo of our Autumn Winter 2021 /22 Trend Book click ‘download now’ on this post.
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