2 September 2020
The home has increasingly become a place for self-expression; sharing our home styling on social media platforms tells the world a story about our personal taste in a way that previously fashion, cars and accessories did. This year particularly, the home has become the centre of our universe and as a result of video conferencing, they are more on show now than ever before.
This will drive householders to recreate social experiences at home, expressing their personality through their homeware and interiors. This applies to parents too, who don’t want to be wholly defined by parenthood and when it comes to style, they don’t want to compromise.
Image: W.A. Green
Consumers are increasingly shaping and curating their online identities and for parents, this extends beyond the individual to include the family aesthetic. This has rapidly accelerated in recent months and will continue to grow in importance. Our Styled Life Accelerated edition – exclusive to members of our Baby & Kid’s Edit – identifies the fundamental shifts driving wider decor trends and spotlights the brands taking a parent-centric approach to inform product development and design direction.
Our Baby & Kid’s Edit is the only trend forecasting subscription service that focuses exclusively on babies, kids and family life, designed to fuel your creatives, marketeers and consumer insight teams. Housed on our online hub; our Baby & Kids Edit is designed to inspire and spark ideas, give your teams confidence in actioning trends and provide validation from across the globe. Click here to learn more and take a free tour.
To see what this means specifically for your business, get in touch to learn more about our consultancy services.
We were impressed with the quality of the individual coaching. Not obtrusive or interfering, but genuinely steering the team to target objective.
It looks like this account is being used in multiple regions.