14 September 2017

Overloaded and busy lives have driven a guilt in parents to constantly stimulate and do exciting activities with their children, all too conscious of how quickly they grow up. Experts [...]

31 August 2017

At this year’s Kind + Jugend show, our Trend Analyst Hannah Matthews will be giving an exclusive presentation revealing two unique trends for 2018. The talk will also provide an [...]

23 August 2017

Changes in the traditional family structure combined with a shift in attitudes toward gender roles has seen a backlash against sexist or stereotypical marketing to children. Following the largest women’s [...]

11 August 2017

As specialists in forecasting for the Kids Lifestyle market, we continually monitor and track the use of colour used within the home, on toys and kids’ products. As we reflect [...]

3 August 2017

Rather than waiting for change to happen, children are finding their own voice through social media and online campaigns. Preparing them for real life, parents are encouraging kids to think [...]

1 August 2017

With world conflict, low morale and political uncertainty dominating the media, parents are searching for solutions to limit the fear and disappointment their children are exposed to daily. Waking up [...]

7 July 2017

Our Baby & Kids Lifestyle Spring Summer 2019 trend books are now available to buy in eBook and printed formats. Our forecasting publications are seen as an essential tool for product designers, developers and buyers. Providing clear [...]

2 June 2017

Polynesian paradise is a story on adventure and escapism. With international travel on the rise across the world becoming easier than ever, we help children to see beyond their computer [...]

27 April 2017

The forest and its precious beauty provides the setting for Nature's Guardian. As children take more ownership and responsibility for our endangered natural world, they take action to become its [...]