Kids Lifestyle


Intergenerational Learning

Intergenerational Learning

15 September 2017


Teaching children tolerance and empathy has become a priority in modern day parenting. As a result, we see a shift from individualistic to group culture, where children are learning the value and [...]

Read More

Permission to Slow Down

Permission to Slow Down

14 September 2017

Overloaded and busy lives have driven a guilt in parents to constantly stimulate and do exciting activities with their children, all too conscious of how quickly they grow up. Experts [...]

Read More

Baby and Toddler trends with Hannah Matthews

Baby and Toddler trends with Hannah Matthews

31 August 2017

At this year’s Kind + Jugend show, our Trend Analyst Hannah Matthews will be giving an exclusive presentation revealing two unique trends for 2018. The talk will also provide an [...]

Read More

STEM Subjects | Girls Can Too

STEM Subjects | Girls Can Too

23 August 2017

Changes in the traditional family structure combined with a shift in attitudes toward gender roles has seen a backlash against sexist or stereotypical marketing to children. Following the largest women’s [...]

Read More

Colour Trends | Kids Bedroom Interiors 2017

Colour Trends | Kids Bedroom Interiors 2017

11 August 2017

As specialists in forecasting for the Kids Lifestyle market, we continually monitor and track the use of colour used within the home, on toys and kids’ products. As we reflect [...]

Read More

Child Activists

Child Activists

3 August 2017

Rather than waiting for change to happen, children are finding their own voice through social media and online campaigns. Preparing them for real life, parents are encouraging kids to think [...]

Read More

Gritty Reality: Raising Children in an Imperfect World

Gritty Reality: Raising Children in an Imperfect World

1 August 2017

With world conflict, low morale and political uncertainty dominating the media, parents are searching for solutions to limit the fear and disappointment their children are exposed to daily. Waking up [...]

Read More

Spring Summer 2019: Baby & Kids Trend Book Available Now

Spring Summer 2019: Baby & Kids Trend Book Available Now

7 July 2017

Our Baby & Kids Lifestyle Spring Summer 2019 trend books are now available to buy in eBook and printed formats. Our forecasting publications are seen as an essential tool for product designers, developers and buyers. Providing clear [...]

Read More

Trend Tracker: Polynesian Paradise Spring Summer 2017

Trend Tracker: Polynesian Paradise Spring Summer 2017

2 June 2017

Polynesian paradise is a story on adventure and escapism. With international travel on the rise across the world becoming easier than ever, we help children to see beyond their computer [...]

Read More

Trend Tracker: Natures Guardian Spring Summer 2017

Trend Tracker: Natures Guardian Spring Summer 2017

27 April 2017

The forest and its precious beauty provides the setting for Nature's Guardian. As children take more ownership and responsibility for our endangered natural world, they take action to become its [...]

Read More

1 | 2 | 3 | | 11

We were impressed with the quality of the individual coaching. Not obtrusive or interfering, but genuinely steering the team to target objective.

Mayborn Baby & Child


Our Top Picks

Instagram

Follow us on Twitter
Contact Us

Enter your details below to log in