23 April 2019

The 56th Bologna Children’s Book Fair took place in April, showcasing 1400 exhibitors from over 70 countries. Our Trend Researchers attend the trade show every year, not only to track [...]

18 April 2019

In addition to forecasting, we continually monitor and track how major retailers across the UK and USA are responding to in-season trends for key occasions. This Easter continues to be driven [...]

16 April 2019

This season we see parents adopt a more open and honest mindset, as they look to help their children understand bigger world issues rather than shield them from them which [...]

8 April 2019

Our Autumn Winter 2019/20 Home & Interior and Kid’s Lifestyle trend books are now available for just £300* each (over 75% off – usually £1300). Our twice-yearly trend books are an essential [...]

15 March 2019

  At the beginning of a new decade, we see homemakers adopt a more flexible mindset as they decorate their homes. An optimistic feel and a new approach to wholesomeness [...]

7 March 2019

Twice a year, we publish our Kids Lifestyle trend books bringing unique and compelling stories to life and inspiring product ranges every season. The trend books are a distilled and [...]

28 February 2019

Image Credit: Jonathan Calugi, The Dreamery by Casper A number of traditional bricks-and-mortar stores disappeared from the retail scene in 2018, but what’s next for physical store environments? In this series we [...]

12 February 2019

As the UK’s largest dedicated toy, game and hobby trade show, The London Toy Fair welcomes more than 270 companies exhibiting thousands of products each year. In January, our Trend [...]

1 February 2019

We have an exciting opportunity for a passionate and curious Creative Trend Editor to join our Baby & Kids team. We would envision our ideal candidate to have 4-6 years’ [...]