1 July 2019

Crayola Beauty  Amidst the unpredictability of our political, economic and environmental landscapes, emerging stories within popular culture are pointing towards a more optimistic, diverse future. Searching for deeper understanding of [...]

13 June 2019

Lunii  One in six Americans now own at least one form of voice activated technology. As children grow up with personal AI assistants and home devices, we expect voice-controlled toys [...]

16 May 2019

Trend Bible’s Colour Direction for 2020 outlines six shades chosen by our colour experts, and are based on our seasonal trend forecasts for 2020. These directional, yet commercially viable shades [...]

23 April 2019

The 56th Bologna Children’s Book Fair took place in April, showcasing 1400 exhibitors from over 70 countries. Our Trend Researchers attend the trade show every year, not only to track [...]

18 April 2019

In addition to forecasting, we continually monitor and track how major retailers across the UK and USA are responding to in-season trends for key occasions. This Easter continues to be driven [...]

16 April 2019

This season we see parents adopt a more open and honest mindset, as they look to help their children understand bigger world issues rather than shield them from them which [...]

8 April 2019

Our Autumn Winter 2019/20 Home & Interior and Kid’s Lifestyle trend books are now available for just £300* each (over 75% off – usually £1300). Our twice-yearly trend books are an essential [...]

15 March 2019

  At the beginning of a new decade, we see homemakers adopt a more flexible mindset as they decorate their homes. An optimistic feel and a new approach to wholesomeness [...]

7 March 2019

Twice a year, we publish our Kids Lifestyle trend books bringing unique and compelling stories to life and inspiring product ranges every season. The trend books are a distilled and [...]