Trend Bible Opinion


Mood Lighting

Mood Lighting

22 November 2017


Back in 2016 we looked into how interactive installations are moving from the realm of art into the home as a way to temporarily transform a room. As consumers search for adaptable [...]

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This Month With | Owen Wright, Trend Researcher

This Month With | Owen Wright, Trend Researcher

21 November 2017

In our blog series, ‘This month with…’ we are introducing you to members of the Trend Bible team where they each reveal a selection of interesting source points they’ve discovered that [...]

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Smart Food: Finding the balance between sustainability and convenience

Smart Food: Finding the balance between sustainability and convenience

2 November 2017

In a reaction to throwaway culture and the pace of modern life, we begin to see a new-found appreciation for longevity. Consumers have a heightened awareness of the negative impact [...]

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This month with | Laurel Outterside, Marketing Intern

This month with | Laurel Outterside, Marketing Intern

30 October 2017

In August we published the first instalment of our new blog series, 'This month with...' Each month we will be introducing you to a member of the Trend Bible team [...]

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Intergenerational Learning

Intergenerational Learning

15 September 2017

Teaching children tolerance and empathy has become a priority in modern day parenting. As a result, we see a shift from individualistic to group culture, where children are learning the value and [...]

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Outsourcing Choice

Outsourcing Choice

7 September 2017

Faced with an ‘open all hours’ shopping culture, consumers increasingly feel overwhelmed by the choices they make every day. In fact, thinking about anything beyond the here and now begins [...]

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This month with | Jenna Galley, Insight Editor

This month with | Jenna Galley, Insight Editor

29 August 2017

As trend forecasters working with inquisitive, recognised brands, we have to keep our finger on the pulse culturally to ensure that our forecasts are valid. Despite working up to 5-10 [...]

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Beyond Health

Beyond Health

24 August 2017

Care/of  The global healthcare industry is being transformed by a more independent, consumer-led approach to health. This is no longer dominated by a desire to treat illness but is about [...]

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STEM Subjects | Girls Can Too

STEM Subjects | Girls Can Too

23 August 2017

Changes in the traditional family structure combined with a shift in attitudes toward gender roles has seen a backlash against sexist or stereotypical marketing to children. Following the largest women’s [...]

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Disconnect to Reconnect

Disconnect to Reconnect

8 August 2017

Digitally as we reach saturation point, people are viewing their time offline as a luxury and a time to be treasured. The growing conflict between the automated systems that rule [...]

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Easy to digest, visually inspiring, and just the right dose of information.

Webb deVlam


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