Trend Bible Opinion


2020: The Catalyst of Change

2020: The Catalyst of Change

22 December 2020


2020 has been a year of major disruption, challenge and change. From a pandemic halting ‘normal’ life as we knew it, the biggest economic crash in 300 years, a devastating [...]

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Colour Direction 2021 | 4 Key Colour Palettes for Autumn Winter

Colour Direction 2021 | 4 Key Colour Palettes for Autumn Winter

1 November 2020

The home, and everything we seek to bring into it, becomes an opportunity for either soothing and healing or prompting joyful emotions. We use colour to shape our environments to [...]

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The Top Home Improvement Projects We’re Predicting for 2021

The Top Home Improvement Projects We’re Predicting for 2021

22 October 2020

With so many people spending more time at home due to the pandemic, we’re seeing a rise in home improvement projects, with 40% of US householders still planning on doing [...]

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Baby & Kid’s Edit | A Styled Life Accelerated

Baby & Kid’s Edit | A Styled Life Accelerated

2 September 2020

Images left to right: Nobodinoz, OY OY The home has increasingly become a place for self-expression; sharing our home styling on social media platforms tells the world a story about our [...]

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Baby & Kid’s Edit | Introducing Gen Alpha

Baby & Kid’s Edit | Introducing Gen Alpha

2 July 2020

Gen Alpha are being born into a world of artificial intelligence, augmented reality, machine learning and big data. Add to that new family dynamics, a global climate crisis, a rapidly [...]

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Exploring Emotion During Lockdown Family Life

Exploring Emotion During Lockdown Family Life

21 May 2020

The pandemic has brought about profound changes in our everyday family life. As a result, we are seeing trends that we forecast for 2021/22 accelerate at pace. In our April [...]

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A Self-Development Toolkit for Your Creative Livelihood

A Self-Development Toolkit for Your Creative Livelihood

12 May 2020

As a creative community, it’s time to stick together and this Self-Development Toolkit is my gift to you to share some ideas and tools to help you move forward. The [...]

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5 Ways Design Directors can Prepare for their Post-Pandemic Consumer

5 Ways Design Directors can Prepare for their Post-Pandemic Consumer

11 May 2020

As the profound impact of COVID-19 continues to disrupt supply and production chains worldwide, many design teams are being forced to reconsider their product lifecycles against the needs and wants [...]

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Pandemic Lens | Blurred Spaces

Pandemic Lens | Blurred Spaces

28 April 2020

What are the key lifestyle changes driven by the pandemic? Will this permanently change things, or will it become a distant memory? How will space be redesigned to accommodate home [...]

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Creativity Continues | Digital Collaboration with Jenna Galley

Creativity Continues | Digital Collaboration with Jenna Galley

16 April 2020

As well as understanding the immediate impact of COVID-19 and analysing how it will shift consumer behaviours in the coming months, the Trend Bible team have also been navigating the [...]

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Pandemic Lens | Home & Interiors

Pandemic Lens | Home & Interiors

9 April 2020

Our Pandemic Lens series explores how lockdown will impact consumer behaviour and mindsets at home in the coming months. These forecasts are largely rooted in existing consumer insight and research [...]

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Pandemic Lens | Baby & Kids

Pandemic Lens | Baby & Kids

8 April 2020

The pandemic outbreak has brought about a profound change in daily family life. As a direct consequence, we are seeing new behaviours emerge and trends that we forecast for 2021/22 [...]

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Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.


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