Christmas in August?

Written by Trend Bible

31 July 2019

Covering celebration, gift, greetings, tableware, decoration and food and beverage Trend Bible’s Festive Forecast 2020 eBook is a key resource for any brand developing their 2020 seasonal collections this month. Here we highlight a key festive trend ‘Buon Natale’ as featured in our 2020 Festive Forecast.

This festive season will see consumers maximise the good things in life with a real focus on moments of indulgence, kindness and thanks.

Taking influence from the bold and elaborate characteristics of the Baroque art era, celebrations take on a maximalist aesthetic. For the festive season, vibrant and characterful Italian inspired design sees the family home fill with colour, pattern and personality. Bored of the austerity driven simplicity of previous years, householders seek something unique and joyful.

Image: Dolce & Gabbana

This manifests in products through rich colour combinations and a decorative mix of patterns from a wide range of cultures and heritages. The aromatic palette radiates the spirit of hearty, festive family feasts.

Images Clockwise Left to Right: Svenja, Terrain, Lora Avedian

Tree decorations feature novelty glass ornaments of citrus fruits, scallop shells and lobsters dangling from branches. Golden laurel leaves are woven amongst fresh bay leaves and clementines, forming wreaths and garlands to adorn doors and staircases, capturing the lavish nature of Italian design.

Images Clockwise Left to Right: Geraldine Tan, Caitlin Collins, Ghenos 

Gift and greetings will reflect the maximalist nature of this trend. Traditional Florentine patterns adorn ornaments, gift wrap and stationery. Whilst the classic Christmas pairing of red and green is updated with engaging tonal shades. Florentine motifs and elegant Rossi papers inform print and pattern direction; from gift wrap to envelope linings and packaging design.

Our ‘Festive Forecast 2020’ eBook is available to buy from our online shop. Covering celebration, gift, greetings, tableware, decoration and food and beverage, the interactive eBook will be a key resource for any brands developing their 2020 Christmas/Holiday season collections. Click ‘Download Now’ to receive your free demo.

We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.


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