24 September 2019
Trend Bible’s Colour Direction for 2020 outlines six shades chosen by our colour experts, and are based on our seasonal trend forecasts for 2020. We believe these directional, yet commercially viable shades will be central to life at home.
Self-expression and creativity have become status symbols for householders and we see an appetite for bold colour combinations on the rise. This post focuses on how to combine the shades we have selected with other impactful tones used in our Home & Interiors 2020 forecasts to create engaging yet sophisticated focal points for Autumn 2020.
Radiating an unpretentious feeling, Mayfly (PANTONE 18-022 TCX) is a wholesome green with grounding qualities, which connects us to nature. Driven by a shift towards warmer nuances, we see mossy olive tinged greens paired with milky and burnt orange shades and deep red for Autumn Winter 2020. As Millennial consumers like to blend influences from all over the world, this palette evokes the sights and scents of exotic travel. Plush velvets, terracotta and walnut wood complement these shades for the winter season.
Sweet Lavender (PANTONE 16-3931 TCX) clashes happily with rich orange-reds. Autumnal sunsets inspire this bold, cheerful palette for Autumn Winter 2020. Consider adding mauve to soften high contrasts and expressive shapes. Cooler milky tones harmonise this fun retro palette which embraces the optimistic energy of the 1970s.
Stay tuned for our Winter seasonal update where we’ll be showing you two more colour combinations perfect for bringing a fresh new look to your ranges.
Our 2020 Colour Direction features colours selected from our Home & Interiors and Baby & Kids Lifestyle seasonal trend books. Click ‘Download Now’ on this post for a free demo.
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Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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