Cramped Living 2019: Home & Interiors Future Insight Report


18 May 2017

Little Earthling Blog 

Due to a space and housing shortage, new homes in Europe are being built much smaller whilst in the USA a ‘tiny home movement’ is much more of a lifestyle choice. As population density increases in cities globally over the coming decade, we see a trade-off between space and location, where an increasing amount of people are prepared to scrimp on space to live in more convenient, accessible places.

There are lots of reports out there on smaller homes from an architectural perspective, or that focus on luxurious couples living, but what are the issues for real families when living in smaller spaces? Cramped Living 2019, focuses on the detail of small living. Outlining the challenges families face when living in smaller homes, to identify opportunities for brands to tap into emerging needs and ultimately help homeowners live well within small, shared spaces.

This report outlines the impact of living in small homes:

  1. How we decorate – the kind of ornamentation we apply to our homes. What goes on the limited wall space we have available, what heirlooms do we display or store?
  2. How family products sit together in one space – and what that means for the way they are designed or purchased
  3. How householders are dealing with ‘transitional items’ like un-ironed laundry

Cramped Living 2019

Understanding what will influence trends and steer householder behaviour is essential in creating commercially successful product ranges, ad campaigns and marketing strategies for products used or consumed in and around the home.

In this digital report you’ll find out what’s driving change for householders, what motivates them, shapes their taste and how they want to spend their time and money. You’ll also gain insight into what’s happening at home, how technology and innovation are impacting home life and what’s crossing over from commercial environments like restaurants, hotels and offices. Understand what householders will think, feel and do in the future.

This future insight report offers recommendations and analysis for the following categories:

  • Decor
  • Packaging
  • Household Care
  • Home Technology
  • Gift & Greetings
  • Food & Beverage
  • Built Environment
  • DIY
  • Personal Care
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Our Future Insight Report | Home & Interiors: Cramped Living 2019 is available to buy now in digital format from our online shop. To download a free edit of Cramped Living 2019 click ‘download now’ in the sidebar to the right of this post.

For those focusing specifically on the Baby & Kids market, Generation YouTube 2019 is also available to buy from our online shopClick here for more details. 


We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.

Nobia


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