The Future of Packaging | War Against Plastics

Written by trendbible

15 May 2018


Two years ago, we began our ‘Future of Packaging’ series, where we explored the impact of plastics on the baby and kids lifestyle market and the new innovative alternatives being used in FMCG.

Whilst concerns about the environment have continued to grow over the past decade, the more recent ‘War Against Plastics’ and David Attenborough’s plea to protect the environment on Blue Planet 2, has caused a tipping point. Now, it’s no longer ‘somebody else’s problem,’ and it is important for all consumers and brands to question how it will affect them and how they can help make a change.

“We are now at a unique stage of history. Never before have we been so aware of what we are doing to the planet and never before have we had the power to do something about it. Surely we have a responsibility to care for our blue planet. The future of humanity and indeed all life on earth, now depends on us.” – David Attenborough, Blue Plant 2

This shift in consumer attitude, combined with increasing pressure to eliminate all plastic waste, is driving an increase in plastic free business models.

Mylkman | London


Mylkman is a London based, nut milk delivery service with an environmental and sustainable ethos. Contributing to combat the planet’s plastic problem, Mylkman only sells products in reusable glass bottles which they encourage their customers to return to them to minimise any degree of waste. As well as being completely plastic-free, Mylkman also use 100% natural ingredients and all their deliveries are made via bike, to reduce their carbon footprint.

In 1975, 94% of households had a milkman deliver their milk, this dropped to only 3% in 2016. However as concern over plastic pollution rises, glass bottle milk deliveries are on the increase in the UK.

“Business has gone crazy these last couple of weeks. On average, nine new customers are signing up daily. Interestingly, it’s a younger demographic of customers calling up. More families and couples in their 30s and 40s are putting orders in specifically for milk in glass.”– Stuart Brucker, Devon Milkman

Ekoplaza Supermarket | Amsterdam

Ekoplaza, Amsterdam 

Earlier this year, the world’s first plastic free supermarket aisle was unveiled in Amsterdam, situated in the supermarket chain, Ekoplaza. The store now stocks more than 700 plastic-free packaged goods, including meat, rice, dairy, fruit and vegetables. The aisle is used to test out new compostable bio-materials as well as using traditional materials including glass, metal and cardboard. The store aims to roll out plastic-free aisles across its 74 branches by the end of 2018.

While some manufacturers and international companies are investing in plastic alternatives, visions of an entirely plastic-free future are still a long way off. To understand more about how we can help you respond to future shifts in the market, get in touch: or read more about our consultancy services.

Revisit our Future of Packaging series: Click here to read part one, click here to read part two and click here to read part three. 






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