Hate To Say We Told You So: Outdoor Living

Written by trendbible

16 May 2010

We forecast the use of bold clashing colours for interiors and outdoor products as big news back in November 2008. Picnicware and seasonal goods for Summer 2010 are all in store now, so we photographed some of the best ranges on the UK highstreet. Key trends are bold rainbow colours against white grounds, oversized florals,  poly prop wine and champagne glasses, polka dots and irregular stripes that allow for moderate use of clashing bright colours. Cerise pink and turquoise/teal shades are important along with leaf green. For accessories we love intricate laser cut metal lanterns, decorative glass outdoor candleholders, and colourful paper lanterns. Now all we need is the weather!!

Above images, left to right; tableware by BHS, tableware and sundae dish by BHS, lantern by B&Q, tableware by Marks and Spencers, glass tumblers by Next.

Above images, left to right; Polka dot melamine tableware by John Lewis, plastic champagne glasses by Marks and Spencer, bedlinen by BHS.

Above images, left to right; top row – Picnic set by Sainsburys, apple print cooler by Next, striped wicker picnic set by BHS.

Bbottom row – polka dot cooler by John Lewis, stripe cooler by Marks and Spencer.


Above images, left to right; top row – cushions  by marks and Spencers, stripe cushion by House of  Fraser, cushion by Marks and Spencer.

Above images, left to right; top row – wasp catcher by House of Fraser,  lantern by John Lewis, small lantern by Marks and Spencer, paper lantern by Next, wasp catcher by B&Q.

Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.

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