11 April 2019
This season all four trends respond to a desire for a different pace in interior design after several seasons of calm minimalism. Experimental product and material references suggest a craving for more unusual designs in trends The Materialist and Grounded, while a fashion-inspired playfulness brings with it a fresh and youthful palette in trends City Folk and Hotel Americana. There is a distinct sense of optimism to this Summer’s trends. Consumers have fun balancing the experimental with the familiar. The home becomes a place for people, well and truly lived in and we begin to enjoy decoration for decoration’s sake.
Here we share 2 of the 4 trends forecast for the season, Grounded and Hotel Americana. Our full Spring Summer 2019 Seasonal Preview featuring all 4 trends is available to download for free from the sidebar. These trends, for the Home & Interiors market, were first forecast and published back in 2017 and you can expect to see them emerge in stores over the coming months.
Sun cracked surfaces, sand dunes and dried palms set the scene for this story; with this barren desert landscape reconnecting us to the earth. Natural, sun bleached materials are rustic, gritty and highly textured. Products have the feeling that they have been unearthed from ancient civilisations. Layered and earthy textures allow us to focus on imperfect finishes and exploring the natural surfaces of materials.
There continues to be a real focus on craftsmanship; etching and carving becomes key for designing unique products. For textile design tufts, fringing, sheers and braids are used to add tactility to this summer trend.
Sandy pastels, burnt orange and refreshing blues create a harmonious palette for this primitive story which allows us to cool down in this hot landscape.
Take a walk down Miami Beach with rose tinted glasses and be inspired by iconic hotels from the past. This playful, retro trend takes inspiration from vintage Miami, with architecture from the Art Deco era blending with modern interpretations of 1950’s chic.
Homes are inspired by luxury hotel design, where furniture and products have a light hearted yet luxurious aesthetic. Home decoration is approached with a frivolous attitude; focusing on having fun with interior design. Sugary and chalky pastels are combined with high quality materials like velvet, brass and marble. Classic 1950s products are complemented with contrasting patterns, fan prints and plush upholstery to create statement pieces in the home with a contemporary edge.
A powdery pastel palette with fresh mint greens, baby pink and mustard yellow creates the perfect blend of fresh and soothing tones for this retro summer story.
Download your free seasonal preview from the sidebar to the right of this post and follow our Twitter, Instagram and LinkedIn pages to see how all four Spring Summer 2019 trends emerge in store. Our trend books are seen as an essential tool by some of the world’s best brands and retailers, helping them make sound decisions about how to respond to future change.
Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.
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