4 December 2009
Here’s a sneaky peek at our latest trend directions for the home for Spring Summer 2011. Experience is overriding consumption, so to encourage spending, brands need to think of ways to harness and promote an experience worth having that goes beyond just buying a product. There is a sense that this is the time for practical, useful, time-saving products, but it’s also a time for products that have been made with love, by hand. It’s a time for products that evoke romantic notions of bygone eras, but that function with tomorrow’s technology. Our four trend directions really reflect this new mood; we see nostalgia in Voyager; a sense of optimism in Libertine; treasured possessions in Collector and unique, crafted goods in Epicurean.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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