How We Do It


The way householders behave, respond to change, live and relax at home is always our start-point for creating trends that feel ‘real’. How we use technology, eat, engage, store, rest, bathe and find our own space in the home are key factors to creating commercially viable trend directions.


We believe firmly in using our intelligence and experience, having conversations and debates, challenging and questioning, researching the ‘now’ and predicting the ‘next’. We hone and refine our methodologies for trend forecasting and re-tune our instincts. We apply this approach to each clients’ brief to give them a distinct position.

Twice a year, we invite a select group of interior design professionals, colourists, trend forecasters and experts in thought leadership to join our Trend Panel and share their knowledge of what they expect will drive and motivate design trends in two years time. We collate and edit this information, transforming it into commercial, workable trends for our clients.


We’re specialists. We forecast trends seven days a week, 365 days a year. Our sensors are constantly switched on. It’s second nature for us to ask why and when and what’s next. We understand it’s unrealistic to assume our clients are able to devote the time needed to generate and edit the breadth of research needed to excel. Successful brands understand the value in this depth of external trend expertise.

What‘s Happening

We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.


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