Meet the Team

With a collective experience in trend prediction, colour forecasting, design and manufacturing across home, interiors, automotive, fashion, beauty, FMCG and toy industries, we can tailor our team’s skills to each client’s specific needs.

Joanna Feeley, Managing Director

Joanna is founder of Trend Bible with 18 years of experience as a trend forecaster and brand strategist for home interior, electronics and fashion companies. Prior to setting up Trend Bible, Joanna was head of trends at Tesco, and trend advisor to brands and retailers including Nokia and New Look. She is on the advisory board for Design Event and sits on the colour panel for Crown Paints. She is regularly cited by the Independent, Radio 4 and the Financial Times.

Ross Golightly, Non-Executive Director

Ross is an experienced Growth Strategist who works with ambitious, growth-led companies. He has over 16 years of experience and has held senior Commercial and Strategic roles across the UK, Europe and the Middle East for organisations such as Electrolux and PPG Industries. His firm, Sphera Consulting Ltd, has a broad client portfolio of high-growth businesses. Ross joined the Board at Trend Bible having previously supported the company during a 3 year period of significant growth.

Naomi Shedden, Senior Trend Strategist

Naomi identifies both consumer insights and design trends, sourcing the latest product and material innovations for our trend publications and consultancy work. Naomi is a textiles graduate of Heriot Watt University and has worked as Styling Assistant at House and Garden magazine in Sydney, Australia, and as a fabric researcher for Global Colour Research and The Mix. She was previously styling assistant at Elle Decoration before joining the Trend Bible team.

Ruth Kelly, Senior Trend Strategist

Ruth joined us in October 2013 and has been working with our clients on bespoke trend insights, putting her knowledge of how brands use trends to good use following her time as Communications Designer at global brand Mars in London. Ruth has a degree in Fashion Communication and an MA in Multidisciplinary Design from Northumbria University, where she worked on live briefs for brands including Unilever and Diageo.

Stefan Barksby, Head of Client Services

Stefan comes to Trend Bible with over 10 years experience in the trend forecasting industry, previously working with London-based forecasting agency Stylus, and prior to that, New York-based Stylesight. Stefan’s role at Trend Bible is to understand the needs of new clients and introduce them to our products and services.

Tanya Harding, Operations Manager

Tanya deals with the production of our trend publications and manages the processes and strategies within the organisation. She also liaises with our international network of agents and our database of over 3,000 contributors. Previously, she has worked as Editorial Manager at lifestyle magazine Living North, Marketing Manager at Guerilla Communications and Studio Manager at Bernhart Interior Knowledge and has worked at Trend Bible since the beginning, in 2007.

Helen Jamieson, Senior Trend Strategist

Helen brings her experience in customer insight to our bespoke client projects. Prior to joining Trend Bible, Helen was Insight, Strategy and Innovation Consultant at Sense Worldwide, London. She spent many years working on insight and innovation projects for a wide range of brands – from fashion to home cleaning products and personal care.

Hannah Matthews, Trend Analyst

Hannah began her career in the gift and greetings industry before joining Trend Bible in 2016. Hannah develops shopper and consumer insight for our clients in the greetings industry and shapes design, colour and material trends.

Emily Nicholson, Junior Trend Researcher

Emily supports the Senior Trend Strategists working on a variety of consultancy projects for our international client base. She assists the team in running workshops, attends trade and consumer lifestyle shows and reports on key trends for our clients. Emily was previously a freelance contributor at WGSN-homebuildlife.

Clare Coulson, Junior Trend Researcher

Clare joined the Trend Bible team as a graduate apprentice in July 2015 having impressed us during an internship the previous year. Clare studied knit design at Herriot-Watt University and has a huge passion for trend forecasting that was continually evidenced in her work.

Jenna Galley, Marketing and Insight Assistant

Jenna graduated from Northumbria University in 2016. She joined the Trend Bible team as Marketing Assistant following a six month internship as part of her Fashion Communications degree.

Hollie Velten-Lattrell, US Trend Editor

Hollie brings her multi-faceted experience as a designer, buyer, and merchandiser to the world of trend forecasting, providing the US viewpoint for our future forecasts. She previously worked as a Buyer for companies such as Forever 21, West Elm, and Anthropologie and is able to bring a commercial eye to our macro insights and design trends.

Corey Hastings, Trend Researcher

Corey graduated from Northumbria University in Design for Industry where he collaborated with the Trend Bible team on his final major project. He completed internships with Philips in Eindhoven, Holland and also with Lego in Denmark. After graduation, he became Junior Designer at Lego and is now travelling the States and Brazil, reporting on key social and cultural events for Trend Bible.

Clare O’Reilly, Kid's Trend Researcher

Clare contributes to our Kid’s Lifestyle trends and has a wealth of experience in character license and original children’s design work. Prior to working with Trend Bible, she designed a range of toys for Habitat, worked as lead designer at Skew, developing design and trend concepts for Nickelodeon, BBC and Marks & Spencer. Clare has also worked as a print designer for Paper & Cloth, graphic designer for Tesco kidswear as childrenswear designer at Paul Smith.

Caterina Coccioli, Trend Researcher, Italy

Caterina graduated in Fashion Design at Politecnico di Milano. For 4 years she was creative director at fashion brand IL SISTEMA DEGLI OGGETTI, She then became a creative consultant in the fields of fashion, lifestyle and interior design, working for well known creative studios in Milan. Her practice includes trend research, concept development, styling and design. Caterina reports her findings on Italian lifestyle and interior trends to the UK team and covers the Milan Furniture Fair.

Kate Carrick, Contributing Editor

Kate has a broad and varied experience of concept and material development for fashion and automotive companies. In the past, she has designed for Marks & Spencer and created her own children’s fashion brand stocked in John Lewis. She has a strong background in trend analysis and brand development for automotive and aircraft interiors for BMW, Land Rover and Lotus where she created interior solutions, developed limited edition and concepts cars.

Louise Parr, Print Designer

Louise creates textile and wallpaper prints for our trend publications and for our consultancy clients. Louise attends trade shows collecting inspiration and creating original artworks from vintage textile finds, art galleries and our library of visual sources. Louise also tracks down up-and-coming textile and print designers to feature in our trend books and on our blog.


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We were impressed with the quality of the individual coaching. Not obtrusive or interfering, but genuinely steering the team to target objective.

Mayborn Baby & Child

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