Meet the Team

With a collective experience in trend prediction, colour forecasting, design and manufacturing across home, interiors, automotive, fashion, beauty, FMCG and toy industries, we can tailor our team’s skills to each client’s specific needs.

Joanna Feeley, Founder & CEO

Joanna founded Trend Bible in 2011, after identifying that the market for predicting the future of life at home was underserved and set to grow dramatically. Underpinned with over 20 years of experience as a trend forecaster, Joanna sets the vision for Trend Bible and strategically directs the senior management team, driving the company’s growth with global brands in over 35 countries.

Ross Golightly, Non-Executive Director

Ross is an experienced Growth Strategist who works with ambitious, growth-led companies. He has over 16 years of experience and has held senior Commercial and Strategic roles across the UK, Europe and the Middle East for organisations such as Electrolux and PPG Industries. His firm, Sphera Consulting Ltd, has a broad client portfolio of high-growth businesses. Ross joined the Board at Trend Bible having previously supported the company during a 3 year period of significant growth.

Beth Hazon, Commercial Director

Beth leads Trend Bible through the commercial landscape by contributing to and activating our global growth strategy to ensure we maximise all opportunities for profitability. This involves managing the Commercial team to ensure they’re aligned in vision and direction. The team consists of Business Development, Marketing and Client Services.

Tanya Harding, Head of Operations

Tanya oversees the operational activities in the business, manages our in-house and remote resource planning and heads up the production of our trend publications as well as overseeing all content from a quality control perspective.  She also controls the financial and accounting activities of Trend Bible enabling us to meet our strategic goals and vision.

Naomi Pollard, Head of Home & Interiors

Naomi directs trend consultancy services in the home décor and built environment sectors. She advises some of the world’s biggest and most recognised retailers, brands, architects and design agencies to help them use future insights to inform all their strategic, design and marketing decisions.

Ruth Kelly, Head of Baby & Kids, Gift & Greetings

Ruth heads up the Baby and Kids and Gift and Greetings division at Trend Bible. Ruth advises some of the world’s largest brands on how to predict future trends and understand how they should respond through strategic, design and marketing decisions. Her previous experience includes communication design and innovation for global FMCG brands.

Stefan Barksby, Head of Business Development

Stefan’s role at Trend Bible is to understand the future needs of new clients and introduce them to our products and services. Stefan comes to Trend Bible with over 10 years experience in the trend forecasting industry, previously working with London-based forecasting agency Stylus, and prior to that, New York-based Stylesight.

Lisa Cooney, Client Services Manager

Lisa manages the Client Services of the Consultancy Division of Trend Bible. As a trusted advisor to Clients, Lisa works closely with some of the world’s biggest and most recognised brands, retailers and manufacturers to help them achieve their long term strategic goals by aligning the most appropriate Trend Bible services to achieve effective results.

Justine Jackson, Brand and Marketing Manager

Justine helps businesses worldwide understand the transformational impact and commercial value of future insight. With over a decade’s experience as a brand strategist, Justine leads the brand and marketing function at Trend Bible to connect our audiences with the future of life at home and seize opportunities for their brand.

Mark Foster, Business Development Executive

Mark partners with new clients domestically and globally to understand their needs and introduce them to Trend Bible’s products and services. Mark collaborates with Trend Bible’s Marketing and Insight teams, using cultural insights, future forecasting and strategic thinking to produce and disseminate brand relevant insight pieces.

Lauren Zayya, Senior Trend Strategist

Lauren brings her experience in consumer insight to our bespoke client projects. Prior to joining Trend Bible, Lauren was a Design Innovation Consultant at Tandem, working with a wide range of brands across consumer goods, household care and personal care. Lauren has a degree in Marketing Management and an MA in Multidisciplinary Design from Northumbria University.

Louise Weeks, HR and Office Manager

Louise manages the Trend Bible office and HR functions of the business. With over 15 years’ experience as an Office Manager Louise ensures all HR policies and procedures are compliant, supports the team driving staff engagement across all levels of the business, encouraging a culture of communication making Trend Bible a desirable place to work. Louise also manages our internship programme forging and maintaining relationships with local universities and colleges creating a unique learning platform for home grown creative talent.

Anri Hamilton, Creative Trend Editor

Anri creatively directs our seasonal baby & kids trend book publications, forecasting future consumer lifestyle and design trends for global brands and retailers. Anri rejoins Trend Bible following three years as Style & Trends Manager at Home Centre in Dubai where she provided global art direction for the brand. Her previous experience for Trend Bible spans across publication and consultancy projects for Baby & Kids, Gift & Greetings as well as Home & Interiors divisions.

Rhiannon Jones, Senior Trend Consultant

Rhiannon works across both Baby & Kids and Home & Interiors Lifestyle, interpreting future consumer trends specific to the needs of our clients.
Prior to joining Trend Bible, Rhiannon worked as a Freelance Consultant and as an Insight Manager, providing insight to a wide range of well-known brands across consumer goods, fashion and beauty.

Kate Usher, Trend Consultant

Kate specialises in bespoke consultancy, working primarily with our Home & Interiors clients. As a design industry expert with over ten years experience, she advises on insight and design trends for retailers and brands across the globe. Kate is able to scan, analyse and filter insight into projects, ensuring clients feel well informed, inspired and confident in their decision making.

Jenna Galley, Insights Editor

Jenna is responsible for the creative output of Trend Bible’s Baby & Kid’s Edit subscription service. She develops future lifestyle trends for global brands and retailers as well as providing commercially impactful and emerging insight for our Baby & Kids & Gift & Greetings division.

Rebecca Charlton, Trend Researcher

Rebecca is a Trend Researcher for the Baby & Kids and Gift & Greetings division at Trend Bible. Responsible for actively fuelling and supporting visual and insight trend solutions for consultancy clients.

Danika Morris, Visual Trend Researcher

Danika supports in the production of Trend Bible’s Baby & Kids and Gift & Greetings publications and subscription service. Danika works to source the most culturally and aesthetically innovative visuals that fuel original, inspiring and engaging trend concepts.

Rebekah Hutchinson, Trend Researcher

Rebekah works on our Home & Interiors team and is responsible for actively researching and analysing intelligence across the design industry. She supports the delivery of high quality bespoke consultancy projects to some of the world’s biggest brands and manufacturers. With her expertise and background in materials, she brings specialist knowledge to help clients stay ahead in colour, material and finish in the home.

Owen Wright, Trend Researcher

Owen works within our Home & Interiors team actively researching and analysing consumer insights across lifestyle and design. He supports the delivery of high-quality bespoke consultancy projects to some of the world’s biggest brands and manufacturers. With a keen interest in consumer behaviour, technology and a background in industrial design, Owen helps clients develop a deeper understanding of how consumers feel, live and behave.

Hollie Velten-Lattrell, US Trend Editor

Hollie brings her multi-faceted experience as a designer, buyer, and merchandiser to the world of trend forecasting, providing the US viewpoint for our future forecasts. She previously worked as a Buyer for companies such as Forever 21, West Elm, and Anthropologie and is able to bring a commercial eye to our macro insights and design trends.


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Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.

Sherwin Williams

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