Meet the Team

With a collective experience in trend prediction, colour forecasting, design and manufacturing across home, interiors, automotive, fashion, beauty, FMCG and toy industries, we can tailor our team’s skills to each client’s specific needs.

Joanna Feeley, Founder & Managing Director

Joanna is founder of Trend Bible with 18 years of experience as a trend forecaster and brand strategist for home interior, electronics and fashion companies. Prior to setting up Trend Bible, Joanna was head of trends at Tesco, and trend advisor to brands and retailers including Nokia and New Look. She is on the advisory board for Design Event and sits on the colour panel for Crown Paints. She is regularly cited by the Independent, Radio 4 and the Financial Times.

Ross Golightly, Non-Executive Director

Ross is an experienced Growth Strategist who works with ambitious, growth-led companies. He has over 16 years of experience and has held senior Commercial and Strategic roles across the UK, Europe and the Middle East for organisations such as Electrolux and PPG Industries. His firm, Sphera Consulting Ltd, has a broad client portfolio of high-growth businesses. Ross joined the Board at Trend Bible having previously supported the company during a 3 year period of significant growth.

Naomi Shedden, Senior Trend Strategist

Naomi identifies both consumer insights and design trends, sourcing the latest product and material innovations for our trend publications and consultancy work. Naomi is a textiles graduate of Heriot Watt University and has worked as Styling Assistant at House and Garden magazine in Sydney, Australia, and as a fabric researcher for Global Colour Research and The Mix. She was previously styling assistant at Elle Decoration before joining the Trend Bible team.

Ruth Kelly, Senior Trend Strategist

Ruth joined us in October 2013 and has been working with our clients on bespoke trend insights, putting her knowledge of how brands use trends to good use following her time as Communications Designer at global brand Mars in London. Ruth has a degree in Fashion Communication and an MA in Multidisciplinary Design from Northumbria University, where she worked on live briefs for brands including Unilever and Diageo.

Anna Woods, Senior Trend Strategist

Anna creatively directs our bespoke consultancy projects for clients in the FMCG and Gift and Greetings sectors. Previously she was Studio Manager at Tigerprint and Design Manager at Hallmark.

Helen Jamieson, Senior Trend Strategist

Helen brings her experience in customer insight to our bespoke client projects. Prior to joining Trend Bible, Helen was Insight, Strategy and Innovation Consultant at Sense Worldwide, London. She spent many years working on insight and innovation projects for a wide range of brands – from fashion to home cleaning products and personal care.

Lauren Zayya, Senior Trend Strategist

Lauren brings her experience in consumer insight to our bespoke client projects. Prior to joining Trend Bible, Lauren was a Design Innovation Consultant at Tandem, working with a wide range of brands across consumer goods, household care and personal care. Lauren has a degree in Marketing Management and an MA in Multidisciplinary Design from Northumbria University.

Stefan Barksby, Head of Client Services

Stefan comes to Trend Bible with over 10 years experience in the trend forecasting industry, previously working with London-based forecasting agency Stylus, and prior to that, New York-based Stylesight. Stefan’s role at Trend Bible is to understand the needs of new clients and introduce them to our products and services.

Tanya Harding, Operations Manager

Tanya deals with the production of our trend publications and manages the processes and strategies within the organisation. She also liaises with our international network of agents and our database of over 3,000 contributors. Previously, she has worked as Editorial Manager at lifestyle magazine Living North, Marketing Manager at Guerilla Communications and Studio Manager at Bernhart Interiors.

Hannah Matthews, Creative Trend Editor

Hannah began her career in the gift and greetings industry before joining Trend Bible in 2016. Hannah develops shopper and consumer insight for our clients in the greetings industry and shapes design, colour and editorial trends. She also creatively directs our Baby and Kid’s Lifestyle Trend books.

Alina Schartner, Creative Trend Editor

Alina joined the team as Creative Trend editor, directing our Home & Interiors trend books. She has a first class degree in Colour Design from HAWK University, Germany, where she specialised in trend research and creating moods, colour palettes, styles and concepts for home & interior spaces. Previously she worked as an interior design & colour consultant and a visual merchandiser for a soft furnishings high street brand in Vienna. In Munich she gained experience as sales person for premium furniture retailers and stylist for an event design agency.

Jenna Galley, Insights Editor

Jenna joined the team in 2016 having impressed us during a 6 month marketing internship as part of her Fashion Communication degree. As Insight Editor, Jenna creates our and Baby and Kids Future Insight Reports and works on bespoke trend insight for our clients.

Owen Wright, Trend Researcher

Owen joined the team as Trend Researcher in 2017 and supports the Strategy and Insight team delivering bespoke consultancy to brands and manufacturers. He previously worked as an innovation specialist at Godfrey Syrett. He has a degree in Industrial and Product Design from the University of Teeside.

Rebecca Charlton, Trend Researcher

Rebecca joined the team in 2017 as Trend Researcher, supporting our Home & Interiors consultancy team. She has degree in Fashion and Textiles Buying Management from University of Huddersfield, and spent her placement year  at J.Barbour & Sons as a Visual Merchandiser.

Rebekah Hutchinson, Creative Studio Assistant

Rebekah joined the team as Creative Studio Assistant in 2017 having completed an MA in Fashion Textile Practice and a BA in Surface Design for Fashion and Interiors at Huddersfield University. At Trend Bible she works across the Operations and Forecasting teams.

Hollie Velten-Lattrell, US Trend Editor

Hollie brings her multi-faceted experience as a designer, buyer, and merchandiser to the world of trend forecasting, providing the US viewpoint for our future forecasts. She previously worked as a Buyer for companies such as Forever 21, West Elm, and Anthropologie and is able to bring a commercial eye to our macro insights and design trends.

Clare O’Reilly, Kid's Trend Researcher

Clare contributes to our Kid’s Lifestyle trends and has a wealth of experience in character license and original children’s design work. Prior to working with Trend Bible, she designed a range of toys for Habitat, worked as lead designer at Skew, developing design and trend concepts for Nickelodeon, BBC and Marks & Spencer. Clare has also worked as a print designer for Paper & Cloth, graphic designer for Tesco kidswear as childrenswear designer at Paul Smith.

Caterina Coccioli, Trend Researcher, Italy

Caterina graduated in Fashion Design at Politecnico di Milano. For 4 years she was creative director at fashion brand IL SISTEMA DEGLI OGGETTI, She then became a creative consultant in the fields of fashion, lifestyle and interior design, working for well known creative studios in Milan. Her practice includes trend research, concept development, styling and design. Caterina reports her findings on Italian lifestyle and interior trends to the UK team and covers the Milan Furniture Fair.

Louise Parr, Print Designer

Louise creates textile and wallpaper prints for our trend publications and for our consultancy clients. Louise attends trade shows collecting inspiration and creating original artworks from vintage textile finds, art galleries and our library of visual sources. Louise also tracks down up-and-coming textile and print designers to feature in our trend books and on our blog.


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Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.

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