Our Approach


We don’t consider ourselves futurologists or trendhunters or gurus. We just know how to pinpoint future trends and how to translate this into commercial success for our clients in a usable, no-nonsense way.

Some of what we do is a science – it’s researchable and quantifiable; some of it relies on our 18 years of experience, and the rest is well-honed instinct.

It’s this combination that keeps our clients ahead of the competition where they continue to demonstrate growth in a challenging climate.

We think trends work best when they are applied and tailored to your brand and your customer. When we forecast future trends for global brands, we use a unique set of methodologies to overlay a geographic lens. This ensures each story has maximum impact and responds to the specific social and cultural requirements of each market.


What‘s Happening


We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.

Nobia


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