We don’t consider ourselves futurologists or trendhunters or gurus. We just know how to pinpoint future trends and how to translate this into commercial success for our clients in a usable, no-nonsense way.
Some of what we do is a science – it’s researchable and quantifiable; some of it relies on our 18 years of experience, and the rest is well-honed instinct.
It’s this combination that keeps our clients ahead of the competition where they continue to demonstrate growth in a challenging climate.
We think trends work best when they are applied and tailored to your brand and your customer. When we forecast future trends for global brands, we use a unique set of methodologies to overlay a geographic lens. This ensures each story has maximum impact and responds to the specific social and cultural requirements of each market.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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