9 December 2016
In recent years, diners have raised their expectations of what a restaurant should offer them. No longer just about the food and general ambience, diners now have a desire to be immersed in an entire experience. A space that has the ability to impact mood, stimulate the senses and enhance food and flavour is no longer a desire but an expectation consumers have.
In the second instalment of our ‘Commercial Interiors’ series, we take a look at how the leisure industry is responding to this desire for experience and explore some of the most innovative and niche examples from around the world.
Ultraviolet created by Paul Pairet is described as the first of its kind, attempting to unite food with multi-sensorial technologies, in order to create a fully immersive dining experience. Specifically equipped with video screen walls, the dining room is dressed using lights, sounds, music, scents, a cool air blow and an immersive projection to fully engross the customer through a 20 course, avant-garde set menu. Each course is enhanced with its own taste-tailored atmosphere.
Similarly, Spiritland in Kings Cross, London also offers an immersive experience only this time in a more relaxed, casual setting. Built around a world-class sound system, Spiritland is all about music, celebrating artistry and induldging in the listening experience. A cafe and workspace by day and a cosy bar by night, the venue also hosts Spiritland Sound Studio, a radio production suite and a shop selling a hand-picked selection of products for the music lover.
Bar Botanique Cafe Tropique in Amsterdam is filled with tropical plants and green surfaces to create a rainforest-like feel. Designed by Studio Modijefsky the accessorised green walls, floors and ceilings are surrounded by clusters of palm trees, ferns, philodendron and other plants typically found in the jungle. The hanging mobiles and reflective discs create a forest-like feeling, reflecting natural light around the room. During the day, light spills into the space and creates natural shadows of the plants, while at night, lights shine onto the plants to create dramatic shadows on the ceiling and walls.
For those working in the leisure industry, responding to this desire to escape from the everyday and be completely immersed is key for 2017 and beyond. Consider how your business can tap into this, allowing the consumer to fully engage in multi-level experiences.
Click here to read Part One of the series where we explore the future of the hotel industry, revealing some of the reasons why they are becoming more synonymous with the design of the home.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
It looks like this account is being used in multiple regions.