Everything we do pivots on the concept of ‘home’. This enables a deep understanding of family life, relationships and behaviours at home. We track and monitor the way householders consume everything from snacks to washing powder and use this as a basis for our future trend projections.
From this we have developed four specialist disciplines;
From big picture lifestyle trends to home decor.
The future of first-time parents, baby food, health and education.
Fast moving consumer goods used and consumed at home.
The future of celebration, commemoration and gifting.
We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.
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