Everything we do pivots on the concept of ‘home’. This enables a deep understanding of family life, relationships and behaviours at home. We track and monitor the way householders consume everything from snacks to washing powder and use this as a basis for our future trend projections.
From this we have developed four specialist disciplines;
From big picture lifestyle trends to home decor.
The future of first-time parents, baby food, health and education.
Fast moving consumer goods used and consumed at home.
The future of celebration, commemoration and gifting.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.