Fast Moving Consumer Goods


We work with a broad spectrum of clients who require us to apply our future thinking across a range of FMCG categories from kids’ beverages to laundry detergents.

Brands ask us to map out our vision of the future for their products and define new spaces where consumers will be drawn in the future. We can deliver 1-2 year forecasts for clients that operate more tactically in the immediate future, and 5-10 year long view forecasts to fuel innovation pipeline thinking and strategic objectives.

Because a deep knowledge of life at home underpins all our work, we regularly forecast future attitudes and behaviours around food and beverage consumed at home.

  • Food, the future of eating and dining
  • Beverage consumed at home, including alcohol and coffee
  • Domestic cleaning products, including laundry
  • Home fragrance and candles
  • Children’s food and beverage, including confectionery

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Webb deVlam


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