Trend Bible

Intergenerational Learning

15 September 2017

Channel 4, Old Peoples Home For 4 Year Olds

Teaching children tolerance and empathy has become a priority in modern day parenting. As a result, we see a shift from individualistic to group culture, where children are learning the value and virtue in connecting with, and caring for, their society.

Driving a more altruistic behaviour has caused a rise in community projects which focus on encouraging kids to share skills, possessions and even living spaces, regardless of age or gender. In this blog post we take a look at some examples of intergenerational learning, reconnecting the oldest and youngest in society.


 Channel 4, Old Peoples Home For 4 Year Olds

In a new experiment Channel 4 has brought together a group of care home residents and 4 year olds. Both generations follow the same daily timetable whilst a team of scientists measure and analyse the older groups’ health throughout.

Based on an existing American programme, the experiment is designed to counter the loneliness that so often characterises life in a nursing facility. In turn it hopes to transform the physical, social and emotional wellbeing of both age groups.


CATCH, Adopt A Care Home

Adopt A Care Home is a scheme that hopes to enable people with dementia to become more involved with their local community, whilst educating children on the syndrome. A pilot of the scheme involved a number of children aged 10 and under visiting care home residents suffering from dementia. Both generations compiled ‘Lifestory’ booklets, in which they shared information about themselves and their lives.

Results proved that the Adopt A Care Home scheme increased dementia awareness among children and was able to engage people with dementia in a social and enjoyable activity.


Great Camp Sagamore

Summer intergenerational camps are designed to bring family generations together in a safe and engaging environment. Great Camp Sagamore in New York offer Grands Camp, a programme which builds connections between grandparents and grandchildren through organising activities including hiking, canoeing and arts and crafts.

Offering a facility where the old and young can enjoy experiences together could be key to improving emotional wellbeing.

To stay ahead of your competitors and for a more in-depth look at the broad lifestyle shifts affecting your market, check out our 2019 Future Insight Reports available to buy now from our online shop.  

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Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.

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