Key Trends Influencing the Future of Play with Joanna Feeley

Written by Justine Jackson

13 August 2019

It’s countdown to the Toy and Games Design Conference 2019. The event takes place within the Play Creators Festival and unites the industry’s creator community for a day of inspiring talks around creativity, design and play.

Our Founder and CEO Joanna Feeley will be sharing key insights into the fundamental shifts on family life at home and how that impacts coming trends for the Toys and Games industry.

“We work with a whole host of toy and games companies helping them understand how the broader social and cultural trends translate into the world of play and learning, so I’m really pleased to be able to share some insights with the audience at the Toy and Games Design Conference.

“I’ll be sharing two big picture trends –The Cult of Busy and Conveniently Conscious – and the impact of these on consumer behaviours in the Toys and Games market.”

Joanna’s session at the Toy and Games Design Conference takes place on Monday 2nd September at 3.15pm. To book your ticket to or learn more about the event visit

Not going to be at the conference? Stay in the know by following our Twitter and Instagram feeds #TrendBible and sign up to our free monthly Trend Updates to the right of this post.

Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.

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