5 October 2018
Left: Little Gaea Right: Kids Concept, Eco Birdy
In September, the Trend Bible team headed to Cologne to attend one of the most influential trade shows in the baby and kids sector, Kind + Jugend. The show continues to be a growing attraction, with 10% more visitors in attendance this year than in 2017, resulting in over 24,000 visitors attending from 123 countries. At the Trend Forum, our Creative Trend Editor Hannah Matthews presented the key baby & kid’s trends influencing design for 2019. During the show we were delighted to announce the launch of our new trend forecast subscription service The Edit designed exclusively for the baby & kid’s industry. We were also there to report back on the most important trends spotted at the show.
For 2018, it was very refreshing to see a shift away from cool blues and greys for baby and toddler. We saw a move towards warmer palettes of apricot, coral and peachy pinks, rich burgundy, deep teal and earthier tones of green, brown and yellow; shades which we forecast as key in our AW18/19 and SS19 trend books for Baby & Kid’s.
This year’s highlights at Kind + Jugend:
Eco Sustainable: As global headlines continue to highlight the impact of plastic waste on our planet, we see brands adopt a more sustainable outlook to appeal to Eco-conscious consumers who want a product that is good for my child, good for me, good for the environment.
Rest Assured: Reassuring and supporting today’s time poor parents was also on the agenda at this year’s show through innovations in tech and safety. We tracked this across product categories from the connected kids’ room, to kids’ travel and feeding.
Mini-Me: The ‘friend parenting’ approach of Millennials is inspiring a Mini Me phenomenon across fashion and interiors. Brands seek to appeal to these parents and their children with ‘twinning’ ranges in both furniture and toys.
Left: Quax Right: Done by Deer
“Whilst the key shapes and materials associated with a Scandinavian aesthetic in nursery furniture – kicked out legs, pale wood and clean lines – continued as they have done for the past few years at Kind + Jugend, we did start to spot a move towards curved shapes and rounded corners that offer a much softer look and playful feel across products” Hannah Matthews, Creative Trend Editor.
Our Kind and Jugend 2018 Trade Show Report is now available to buy from our online shop. This report is broken down into five sections covering trends for Character, Print & Pattern, Surface & Material, Shape & Construction and Colour. A free edit of this year’s report is available to download in the sidebar to the right of this post.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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