23 May 2019
The 9th London Stationery Show took place in April, showcasing stationery products from start-ups and the biggest UK and international brands from over 70 countries. Our Trend Researchers attended the trade show, not only to track and evidence our own forecasts but also to spot emerging trends.
“Whilst there is still a long way to go, it was refreshing to see such a focus on eco-friendly offerings with a significant amount of exhibitors responding to heightened sustainability concerns. Whether it was using alternative materials, considering longevity of a product or supporting charitable causes, it was clear the stationery industry is attempting to change their ways.” – Jenna Galley, Trend Bible Insight Editor
Grow your own gifting was a key highlight at this year’s show, responding to sustainability concerns and the growing trend for house plants. BLOOM your message, showcased their cards made from seed paper; sustainable recycled paper containing seeds that, when planted, grows into flowers, herbs or vegetables. Playful cards from Growing Greeting come with a package of seeds and a hemp mat, allowing the receiver to plant, grow and eat their own micro greens.
Animal print was another key highlight. Go Stationery, showcased new stationery and lifestyle products, offering a sophisticated take on leopard print. Petra Boase exhibited bright, bold animal print wrapping paper, using fun colour combinations.
Body parts influenced illustration and print & pattern across gift and greetings. Ark Colour Design embossed experimental line drawings on leather goods whilst À L’aise Stationery used a simple repeat eye motif on greetings cards.
Download a free snapshot of more trends we tracked at the London Stationery Show 2019, by clicking the ‘FREE DOWNLOAD’ button on this post.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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