Macro Trends

Understanding the specific combination of factors that drive trends is crucial for knowing what will influence future consumer attitudes and tastes. There are a number of ‘calculables’ (cultural events, politics, economics, product launches, technology etc) that shape the social mood and become catalysts for change. We analyse these and cluster them into Macro Insights; big picture themes we believe will impact design, consumer and householder trends. 

Our processes for determining Macro Insights begin with research and intelligence gathering. We then apply a number of methodologies for crafting brand-right insights so that important trends are completely tailored to your market level and audience. This includes specific recommendations for your business.

Our detailed Discovery Process ensures we get under the skin of your business and understand your aims, objectives and issues. Senior exec teams, insight directors, marketing professionals and strategists use our findings to inform strategic direction, plan future product ranges and shape marketing messages.


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Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.

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