Our trend books are seen as an essential tool by some of the world’s best brands and retailers, helping them make sound decisions about how to respond to future change.
The twice-yearly trend books are available in hard copy and as eBooks. These forecasting tools are essential for product designers and buyers working in the furnishing, textiles, decor, toy, games, transport, food, education, entertainment and fragrance industries.
Within each seasonal book you get 4 of the most commercial trends for the Home Interiors or Kids Lifestyle sector. Each trend includes 8 PANTONE® referenced colours, copyright free prints in vector format, directional material samples and a curated collection of inspirational product images from some of the world’s best niche brands and up-and-coming design talent.
HOME + INTERIOR TREND BOOKS
Whilst we research a broad spectrum of industries and innovations in our forecasts, our trend books are an edited, distilled, physical expression of a larger body of work that links to the home environment.
Home is the connecting factor to all the work we do. We spend every single day deciphering how householders will think, behave, consume and live in the future. In order to do this, we build a strong knowledge of households, and specifically, family life.
KID’S LIFESTYLE TREND BOOKS
Our detailed knowledge of family and life at home means we regularly research and predict the future of parenting, the role of grandparents and the broader family network. We believe children respond to their own set of influences, and we collect data from the worlds of education and parenting, looking at government policy, the art of play, childhood development, health, nourishment and future technology.
For our unique Kids Lifestyle trend books we focus on powerful stories. So much of children’s lives are about telling stories, so it’s only natural that the products we choose to surround children with tell their own compelling tale.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.