Choose from a selection of workshops to fit your business’s needs, from defining a distinct look and feel for your product range to prompting long view thinking.
Aesthetic DNA® Workshop
We use this workshop to drive distinction for our clients’ brands before we even talk about applying trends. The objective here is to develop clearly defined characteristics across product and marketing to create a unified look. We then balance this with completely relevant future trends, allowing brands to rank highly on our Vitality Index.
We work collaboratively with our clients’ strategy, design and marketing teams to generate brand-right ideas based on the trends we’ve forecast.
Once our clients have had the opportunity to digest our trend input, we help them put it into action. This can include anything from streamlining the product development process to attending range reviews.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.