“Connectivity underpins all four Baby and Kid’s stories for Spring Summer 2021. Families focus on their community, loved ones and emotions in a bid to take ownership and live a wholesome and considered life. This manifests in the home in a number of ways this season; through playful colour and quirky characters; and creating an expressive, modern aesthetic which counterbalances with soothing spaces where natural materials and organic forms help calm and relax little ones.” – Ruth Kelly, Head of Baby and Kids
The Inspiration Behind Your Next Idea
Providing clear design direction over two years ahead of the season, our Baby & Kids trend books take care of finding the inspiration so you can concentrate on creating commercially successful product ranges which stay true to your brand.
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Download your free Baby & Kids demo to the right of this post to understand how to maximise each of our book features and get a taster of each of our four trends for Spring Summer 2021.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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