Forecasting Change in an Uncertain World
We began this Baby & Kids Spring Summer 2022 trend forecast before the arrival of COVID-19 and the subsequent pandemic when the world looked very different indeed. We’ve since taken care to interrogate parental concerns and children’s emotional responses, as well as to ensure any post-COVID impacts are synthesised with other critical issues of the day – such as sustainability, toxicity, equality and representation. In the face of global disruption and radical change comes vast opportunity to innovate and respond to the needs of your consumers. We are confident that every aspect of this forecast reflects the kind of world children and their families will be living in by 2022.
Bridging the Inspiration Gap
With the cancellation of design shows around the world and so many of us working apart from each other, it’s never been more important for brands and retailers to find a way to bridge the inspiration gap remotely. So, we’ve also taken the time to reimagine our digital trend book with a specially designed format. We’ve elevated the user experience to offer more trend insight and design direction to inspire and guide you through the season no matter where you (or your team) might be working from.
Welcome to Spring Summer 2022
“For Spring Summer 2022, our four trends explore how families will move towards living more fulfilling lives; in which reflection, empathy and purpose become key. This manifests within the home in a number of different ways; from soothing, sensorial spaces and products, to bold and vibrant ones which exude optimism and positivity. Dominated by natural influences and an experimental attitude, this season sees children explore nature at a slower pace, embracing the unplanned, learning to adapt and develop a deeper connection to the Earth and all those who call it home.” Joanna Feeley, Trend Bible Founder and CEO
What’s inside the book?
4 inspiring trends for the baby & kids’ industry: Complete with their backstory to help you understand their commercial relevance.
8 TCX PANTONE® colours and Solid Coated references per trend: Beautifully curated and carefully considered for a broad range of age groups from newborn to tween. For precise colour matching all 32 colours in our Spring Summer 2022 palettes are also available to purchase as a PANTONE® TCX Swatch Pack for £150 + P&P and VAT. Contact us at firstname.lastname@example.org to place an order.
20 original copyright free prints: Available in vector format to download and edit.
Quality photographs of real material swatches: Sample contact details are provided for ordering.
Downloadable content library: Instant access to the image library (credited to copyright), a quick Trend Takeaway guide, a digital colour palette and our copyright-free prints.
Request a free Baby & Kids Demo to understand how to maximise each of our book features and get a taster of each of our four trends for Spring Summer 2022. Click the ‘Get a Demo’ button on this post.
Working closer to season? Browse our online shop to see our full range of trend publications.
We were impressed with the quality of the individual coaching. Not obtrusive or interfering, but genuinely steering the team to target objective.
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