“Over the last few months, the world has been thrown a curveball, resulting in chaos and uncertainty. Global crises like coronavirus (COVID-19) can crop up at any time and completely change how people think and behave. While our festive forecast panel and research took place ahead of the confirmation of this global pandemic, we have spent the last two weeks re-assessing the relevance of each of our festive trends in light of the current climate. We are confident the trends we have forecast, with some small amends, remain robust. If you’d like to know more about our methodology please keep an eye on our blog where our experts will be sharing how we manage chaotics and calculables when forecasting trends.” Joanna Feeley, CEO and Founder, Trend Bible
Our Festive Forecast 2021 is the perfect tool for those looking for Christmas specific trend information. Covering celebration, gift, greetings, tableware, decoration and food & beverage, the interactive eBook is a key resource for any brands developing their 2021 holiday collections.
What the Festive Forecast eBook includes:
Digestible Trend Drivers: Our trend drivers provide the foundation for our 4 unique trends. They provide evidence of what underpins change, helping you to understand why a trend is happening.
Four Unique Trends: Our four trends provide comprehensive design direction across colour, shape, material, motif, typography and print and pattern. All images featured are included as download links within the eBook.
Colour Direction: Our books include 7 or 8 PANTONE® referenced colours for each of the 4 trends. We identify key shades, demonstrate how colours are evolving and show how they can be used together for print and stripe combinations.
Downloadable Copyright-free Prints: Our print designers create 4 editable copyright-free prints per story; an essential head start for textile, stationery and surface designers. The vector files are included as download links within the eBook.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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