Baby & Kid’s Lifestyle AW20/21 Printed Book

This season sees families maximise the good things in life; more kindness, more special moments and more switching off in a bid to escape the chaos and frustrations of the busy everyday. This manifests in the home in numerous ways, with children’s interiors a mix of comfort, luxury and simplicity.

Designs are inspired by the past, tapping into a new wave of consumer nostalgia. A maximalist aesthetic continues to gain momentum influenced by a strong blend of cultural, historical and geographical references. Little ones are immersed into these new, rich worlds full of pattern, colour and thoughtful design.

Our limited edition printed format trend books are a valuable and tactile tool. They provide comprehensive design direction for Baby & Kids lifestyle products, across colour, shape, material, print and pattern.  Removable material samples are included throughout the book, as well as physical PANTONE® colour swatches with TCX references.

To find out more about the features of our Trend Books and to get a taster of the four trends included for Autumn Winter 2020/21, download the Book Demo in the sidebar to the right of this post.

Our trend books are available in both ebook and limited edition printed format. Discounts are available when subscribing to both. Annual subscription discounts are also available. Search our Shop for all of our currently available products.

Please refer to our Standard Terms and Conditions of Sale where you will find information on Shipping for our Printed Books.


Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.

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