“Connectivity underpins all four Baby and Kid’s stories for Spring Summer 2021. Families focus on their community, loved ones and emotions in a bid to take ownership and live a wholesome and considered life. This manifests in the home in a number of ways this season; through playful colour and quirky characters; and creating an expressive, modern aesthetic which counterbalances with soothing spaces where natural materials and organic forms help calm and relax little ones.” – Ruth Kelly, Head of Baby and Kids
The Inspiration Behind Your Next Idea
Providing clear design direction over two years ahead of the season, our Baby & Kids trend books take care of finding the inspiration so you can concentrate on creating commercially successful product ranges which stay true to your brand.
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We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.
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