Trend Bible

Kind + Jugend 2018 Trade Show Report


Attending and capturing information from major trade shows can be an overwhelming experience. Our reports provide in-depth coverage of the leading Home & Interiors and Kid’s Lifestyle shows; breaking down the information into clear themes, layered with expert trend analysis. These reports are an essential tool for those who can’t attend, or who don’t want to miss out on the important trends of the season.

In September, the Trend Bible team headed to Cologne to attend one of the most influential trade shows in the baby and toddler sector, Kind + Jugend. The show continues to be a growing attraction, with 10% more visitors in attendance this year than in 2017, resulting in over 24,000 visitors attending from 123 countries. Creative Trend Editor Hannah Matthews presented key trends for 2019 and also reported back on the most important trends spotted at the show.

For 2018, it was refreshing to see a shift away from cool blues and greys for baby and toddler towards a much warmer palette of apricot, coral and peachy pinks, rich burgundy, deep teal and earthier tones of green, brown and yellow; shades which we forecast as being key in our AW18/19 and SS19 trend books for Baby & Kid’s.  

Whilst the key shapes and materials associated with a Scandinavian aesthetic in nursery furniture – kicked out legs, pale wood and clean lines – continued as they have done for the past few years at Kind + Jugend, we did start to spot a move towards curved shapes and rounded corners that offer a much softer look and playful feel across products” Hannah Matthews, Creative Trend Editor.

In this report, we cover the most important emerging trends in kids design, as spotted at the show, broken down into five key categories: Character, Print & Pattern, Surface & Material, Shape & Construction and Colour.

£350.00 (+VAT)


We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.

Nobia


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