Attending and capturing information from major trade shows can be an overwhelming experience. Our reports provide in-depth coverage of the leading Home & Interiors and Kid’s Lifestyle shows; breaking down the information into clear themes, layered with expert trend analysis. These reports are an essential tool for those who can’t attend, or who don’t want to miss out on the important trends of the season.
The National Stationery Show is the only North American trade show for global buyers and sellers of speciality paper products – from greeting cards, custom invitations, announcements, gift wrap, calendars and journals, to lifestyle gifts. More than 8,000 industry professionals come from 50 states and 77 countries to exhibit and to source product from hundreds of exhibiting brands.
This year’s show embraced the notion of Gratitude with a considered push towards the written word. Gratitude was encouraged with special events such as the “Appreciation Station” where the NSS invited participants to pen a message of appreciation that were mailed from the show. “Thinking of You Week” is an international movement to celebrate the joy of sending and receiving hand-written notes, by encouraging people of all ages to send a card a day for a week, just to tell someone they are thinking of them. Sponsored by the Greeting Card Association (GCA), the event raises the profile of sending greeting cards and is also a great way for publishers and retailers to get involved in their local community. The show also offered calligraphy and watercolour workshops.
This report explores three key trend categories; Print, Pattern & Typography, Themes and Colour. Each category highlights smaller micro themes and trends spotted at the show.
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We were impressed with the quality of the individual coaching. Not obtrusive or interfering, but genuinely steering the team to target objective.
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