Our new Future Insight Report, ‘Generation YouTube’ is a response to parents wanting to know how to prepare their children for the jobs of the future. Children are now provided with a massive resource which meets and exceeds their curiosity and helps them answer every possible question they might have. With this they are demonstrating a new level of empowerment that is greatly different to previous generations. For children in 2019, building a strong set of critical and analytical skills, shaping a strong sense of identity and learning to take control are high on their agenda. This report explores children’s abilities, needs, desires and morals helping your brand find the correct tools and advice to connect, engage and inspire the younger generation.
This report is a start point for innovation. You’ll find out what’s driving change in the Baby and Kids industry, what motivates children, parents and caregivers, what shapes their taste and how they want to spend their time and money. You’ll also gain insight into what’s happening at home, how technology and innovation are impacting home life and what’s crossing over from commercial environments like education and play spaces. Understand what parents and children will think, feel and do in the future.
Our Future Insight Reports forecast what will be influencing consumer behaviour 12-18 months ahead, making sense of the key shifts in attitudes and behaviours. The digital report includes unique case studies and provides our expert advice on how key business disciplines, including marketing, strategy and product design, should respond to the trends.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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