16 October 2017
Social media is throwing a spotlight on the home, resulting in it being a place you go when you’re not doing anything to a dynamic space for socialising both on- and offline. Rooms and activities that were once private and personal are now regularly exposed for a network of followers to ‘like’ and see.
With this in mind activities such as household cleaning and decluttering have shifted from an everyday chore to an activity shared with millions online. Popular amongst ‘Lifestyle Vloggers’ we have evidenced over three million ‘Speed Cleaning’ videos on YouTube to date. Other trending cleaning content also featured on YouTube is ‘The Cleaning Power Hour’ and the ‘Dirty 30’ cleaning checklist.
Kate La Vie, Meraki
As many online influencers stretch their content across fashion, beauty, travel and home, there is an opportunity for FMCG brands to cater to this more style conscious consumer. Thinking beyond the cleaning product, consider how to embody an entire lifestyle consumers want to be a part of. When it comes to household care, many consumers are seeking a stylish product that sits beautifully on a shelf, contains environmentally sensitve, high quality ingredients and works effectively.
To stay ahead of your competitors and for a more in-depth look at the broad lifestyle shifts affecting your market, check out our 2019 Future Insight Reports available to buy now from our online shop.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
It looks like this account is being used in multiple regions.