6 September 2017
The Muji Hut
With population density increasing in cities globally over the coming decade and the ‘tiny house movement’ becoming more of a lifestyle choice, we see an increasing amount of people yearning for a more compact, simpler way of living.
Muji, the Japanese purveyor of minimalist objects for the home and office have unveiled a nine-square-meter tiny home. Stripped down to the most tasteful of fundamentals, The Muji Hut is designed to suit a wide variety of locations, labelling it as somewhere between a permanent residence and a holiday home.
The Muji Hut
Despite its tiny nature, the hut is spacious enough to comfortably accommodate four people. Innovatively designed, the interior is made of untreated cedar providing the owner with the freedom to customise the hut to their own taste. The natural light that floods the room and the extended porch creates a seamless connection between the exterior and interior.
Muji explains their motive, ‘It’s not as dramatic as owning a house or a vacation home, but it’s not as basic as going on a trip. Put it in the mountains, near the ocean, or in a garden, and it immediately blends in with the surroundings, inviting you to a whole new life. This was the vision behind our radically new Muji hut concept’.
To find out about the impact of living in small homes read our Cramped Living Future Insight Report. Cramped Living 2019, focuses on the detail of small living, outlining the challenges families face when living in smaller homes, to identify opportunities for brands to tap into emerging needs and ultimately help homeowners live well within small, shared spaces. It is available to buy now in digital format from our online shop. To download a free abstract, click ‘download now’ to the right of this post.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.