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The Edit | Everyday Pressures on the go


6 December 2018

Busy lives, time pressures and an always on culture has resulted in many individuals viewing time as a commodity. For parents and carers, this has particular significance due to the excessive amount of planning and prep that goes into ensuring they are equipped with all of the essentials a child may need when out and about.

Making sure there is pushchair access, changing and feeding facilities, somewhere to warm bottles, suitable car parking spaces and entertainment are just a number of considerations parents have to think about before even leaving the house.

HeeTee Power System 

In 2017, the HeeTee Baby Company was awarded the Kids Innovation Award in the World of Moving Kids Category at Kind & Jugend for their prototype, HeeTee Power System. The innovative high-tech children’s stroller uses energy generated from pushing to warm the seat, warm up a bottle or charge a smartphone.

For brands and retailers, products that help outsource or remove the need for excess planning will appeal, allowing for more quality and stress free time between parent and child.

This is an extract taken from ‘Everyday Pressures: On the Go,’ a report exclusive to those signed up to our Baby & Kids subscription service, The Edit. Uncovering unmet needs when it comes to feeding, changing, transporting and entertaining children on the go, the edition aims to help you respond to the challenges of modern-day parenting, kick-starting new opportunities and innovations.

Get in touch to register your interest and receive a complimentary demo of the full package or click here to find out more about The Edit. 


We were impressed with the quality of the individual coaching. Not obtrusive or interfering, but genuinely steering the team to target objective.

Mayborn Baby & Child


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