25 February 2020
The Inspired Home Show, held annually in Chicago USA, features more than 2,100 exhibitors across home accessories, appliances, kitchen and serveware. Our Trend Consultant Kate User will be running trend briefings for the Houseware industry at The Inspired Home Influencer Conference on Friday 13th March at 16:15 and at The Inspired Home Show on Sunday, March 15th at 09:30.
Images clockwise left to right: Trend Bible, Closed Mondays, SiDo Bon Kettle
In the past few years, what has changed most for retailers and brands?
Trends are being adopted more quickly now as bigger retailers have the power for increasingly fast product turnaround, this means they might respond to a trend forecast 6-12 months ahead of the intended season. Working on a bespoke level with these companies means we can ensure they are executing trends in a timely manner, ensuring they stay ahead of the curve without being too niche or directional for their customer.
What do you see as consumers’ biggest concerns regarding housewares products or how to shop for them?
In response to messages of instability, environmental crisis and economic downturn circulating in the media, householders are beginning to look inward and take comfort in exercising control over their immediate home environment to create a sense of order and consistency, just look at how Marie Kondo has exploded in popularity for example. As sufficient storage space becomes increasingly limited, utilising every inch of space becomes important for householders. In the kitchen, bulky appliances become obsolete in favour of compact solutions as we see householders adopt a ‘when I need it’ mindset when it comes to countertop appliances, prep stations and equipment. As a result, we expect consumers to become more demanding in their expectations for compact storage solutions.
Tell us what you will be speaking about and how this topic is important for Show audiences.
I’ll be exploring the big shifts in consumer lifestyles, attitudes and behaviours that are influencing design for the home and how these result in colour and design trends for 2021. These trends will provide valuable foresight for anyone involved in producing, selling or marketing products for the home, providing inspiration for colour, material, shape and pattern as well as functionality.
We’ll be available throughout the show for 1:1 consultations to help you gain a deeper insight into how and why trend forecasting can impact your business and help your brand capitalise on change. Contact email@example.com if you’d like to arrange a complimentary trend consultation.
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