Find your place in their world

The world of parents, babies and kids moves fast. It’s one thing getting your product to market. It’s another thing entirely getting it into people’s hands, homes and hearts. You need to understand and predict their frenetic world. Maybe before they even know it themselves. You need to be confident that you’re receiving forecasts that you can trust.

Our Baby & Kid’s Edit is the only trend forecasting subscription service that focuses exclusively on babies and kids, helping you to see what’s coming next, so you can be confident of your place in their world.


You know there are plenty of opportunities out there for your brand, but knowing how and where to look can be a challenge. That’s why we listened to some of the biggest and best brands in the Baby & Kid’s industry and co-created a trend subscription service with a difference. Here’s what they say:


Housed on our online hub; our Baby & Kid’s Edit is accessible whenever you need it.


User Access
User Access
Seasonal Trend Books

Featuring four unique trend stories, our ebooks provide clear design direction two years ahead of the season.

Trend Book Webinars

Introducing you to the latest season’s trends, our team take you through each of our four unique trend stories, presenting key design details across material, shape, colour, print and pattern.

Future Consumer Intelligence

Understand what parents and children will think, feel and do in the future to identify the opportunities that will resonate with your future consumers.

Trend Application

Interpreting the trends for newborn, kids and tween, we apply the colour combinations, prints and motifs to product to inspire design direction and spark innovation.

Trade Shows

Reporting on the most important trends seen-at-the-show that retailers and brands should be responding to.

Seasonal Trend Trackers

Tracking the trends in-store and online.

Trend Monitor

Spotlighting new innovations and lifestyle shifts to evidence the pace of change.

Seasonal Trend Books | Create commercial collections fast
Trend Book Webinars | Hear from our trend book editor as we kick off the season
Future Consumer Intelligence | Future forecasts that cut through the noise
Trend Application | Your start-point for translating the trends
Trade Shows | Stay in-the-know with our curated highlights
Seasonal Trend Trackers | Validate your design decisions
Trend Monitor | Tracking the pace of change

What’s Happening

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