6 April 2017
From left to right: Super Golden Bakes, Treats and Eats
Over the past few weeks on the blog we have been exploring the future of alcohol. As trend specialists in the FMCG sector, we continuously monitor what is driving change in the beverage market. Already, we have discussed why drinks manufacturers should consider looking beyond alcohol consumption and why staying in is the new going out for many Millennials. In this post we are offering a free download revealing the top 5 trends your brand should be responding to in 2017.
One of the five trends we have evidenced is the rise of Tequila. According to the Distilled Spirits Council of the United States, in 2016 US consumers bought 7% more tequila than they did the previous year. For 2017 we expect this to continue in both the UK and US as consumers begin to view it less as an inexpensive shot and more as an elegant beverage. Consequently, premium tequilas are already making a strong entrance to the market. According to Sunny Online many tequila brands such as Patron have done a brilliant job of showcasing the artisanal traditions behind the ancient Mexican spirit. As opposed to other spirits, tequila has never really stood in the spotlight. What was once familiarised as a party drink, particularly in the US, is now showing a much more sophisticated side. We are beginning to see higher quality tequilas with a number of variations steadily becoming more appealing to the consumer.
To receive your free ‘Top Alcohol Trends for 2017’ download and view the five trends we’ve selected click ‘download now’ to the right of this post.
As trend specialists in the FMCG sector, we continuously monitor what is driving change in this area. To find out how we can help your brand turn change into an opportunity click here or book your free consultation: firstname.lastname@example.org.
Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.