Tracking Cultural Shifts at The Children’s Media Conference

Written by Jenna Galley

1 July 2019

Crayola Beauty 

Amidst the unpredictability of our political, economic and environmental landscapes, emerging stories within popular culture are pointing towards a more optimistic, diverse future. Searching for deeper understanding of themselves and the world around them, children and adults are creating positive connections through interaction, exploration and experimentation, driving a renewed appeal for creative and artistic expression.

In 2018, Trend Bible attended the Children’s Media Conference in Sheffield, where industry leaders, politicians, senior policy makers and change makers came together to discuss ‘what’s next for kids?’ Diversity was high on the agenda.

Connor Franta, Drag Queen Desmond 

Research explored everything from self-image and representation of LGBT storylines in children’s TV to acknowledging and celebrating difference within media and publishing. Although there is still a long way to go, refreshingly there are more communities from a range of backgrounds beginning to see themselves represented and have their voices heard, be that through product, stories or media platforms.

“It’s so important that your business is tracking cultural shifts, frustrations and behaviours in order to offer children and families relevant solutions. If you don’t anticipate and respond to change, you could be at risk.”  – Children’s Media Conference, 2018

As part of The Edit, we explored these emergent stories in diversity, many of which are driven by the younger generation to uncover some of the significant shifts, challenges and opportunities children’s industries will face over the coming years.

We’ll be heading to the 2019 Children’s Media Conference in July. The theme of the conference this year is Limitless. Make sure to follow our  Twitter and Instagram feeds for coverage of the show or for full insight and analysis subscribe to The Edit

The Edit, is a subscription service helping the world’s best brands stay in the know on what’s driving change in the Baby & Kid’s industry. Click here to find out more and book a complimentary demo.

The content is always relevant to our business, and Trend Bible bring new and intriguing topics to our attention that we would otherwise have overlooked.


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