3 March 2010
Our Trend Bible trend researcher Rachael Hodgson visited Spring Fair, Birmingham, UK, to bring you the latest trends and products from the show…Here are Rachael’s ones to watch…
Above: Forks by Nina Campbell
With value still at the forefront of consumer minds, we’re noticing a return to quality and craftsmanship as a key trend. For the home, this translates as luxe accessories, statement pieces that add glamour and sophistication. After all, with many of us deciding to entertain our friends at home instead of splashing out on expensive restaurants, the presentation factor for tableware has rocketed in importance. Watch out for luxe finishes like metallic and mirrored accents, pearlised and glossy finishes, sophisticated (and very commercial!) tonal palettes of purple, grey, white, silver and mushroom.
Image above: Nina Campbell
Whether its candy striped cushions or old fashions sweet jars, Candyshop references crept in everywhere at Spring Fair, (as forecast in our Spring Summer 2010 trend book, a theme we called Vintage Tea Party). We loved these gorgeous Swirl cordial jugs (above) by Nina Campbell which add a splash of colour summer dining and the glass sweet jars (below) by LSA international, perfect for decorative storage.
Images above: Cushions by Nicky Thompson Textiles, glassware by LSA international, sweet jars by LSA international, kitchenware by Nina Campbell, cake plate by Nina Campbell
Images above: Boxes by Nina Campbell
This bold look was evident at the Maison et Object show earlier this year, and was also in full flow at Spring Fair. Rainbow colours look great for glassware and ceramics, but work best for picnic and outdoor dining in coloured plastics and melamines. In simple terms this trend was executed in primary colours, but we loved pink, yellow and cobalt blue. Who needs print and pattern when colour says so much?
Image above: Tea pot by Pip Studio
Inspired by the iconic success of Cath Kidston, many brands took inspiration from posy florals, ditzy prints and classic roses and camellias mixed with candy stripes and polka dots. This trend has been unravelling for 3 summers now and started to really blossom in summer 08, but seems to still be going strong for a certain level of the market. This is all about pastels mixed with red and turquoise, cute print icons like strawberries, teapots and butterflies and lashings of crochet, patchwork and embroidery for a vintage craft feel.
Image Above: Tray by Anorak
Escapist themes are big news in trend world right now, not surprising considering the global financial crisis (someone please tell us when it’s over!) and other harsh realities of life during a recession. Why else would you get adults reading kids books (the phenomenon that is Harry Potter) or hype for film interpretations of kids books (Alice in Wonderland), and surreal escapist films like Avatar breaking box office records? People are switching off from reality and tuning in to their imaginations. We saw evidence of the importance of this trend back in October 08 when we forecast our Spring 10 trends, and at Spring Fair it was clear that this trend is still going strong. Watch our for spooky woodland and forest imagery, ferns, stags and deer, owls and gothic storytelling references.
Thomas Forsyth and Owen Gildersleeve recently collaborated to create ‘Aschenputtel’, after being approached by Designersblock to exhibit in Interiors 2010 at the Birmingham NEC. The name “Aschenputtel” is taken from a Brothers Grimm version of the classic folk tale Cinderella. A story about neglect and transformation.
Roll on Autumn Fair!
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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