19 April 2010
The British Craft Trade Fair was held on 12th April in Harrogate, UK, celebrating the re-emergence of craft in design as a powerful aesthetic. With the rise of Folksy and Etsy, the appetite for hand-crafted, home-made goods has never been stronger, as consumers move away from ‘cookie-cutter’ replicas and mass-produced faceless design. Authenticity is a key buzzword for 2010 in trend circles, and this show demonstrated this in abundance. We loved the personal touches like hand-drawn logos on business cards-see our favourites below…
We featured a trend called A Very British Affair last year in our 100% Design trade show report and the Quintessentially British obsession seems to have taken hold and is evolving into a trend which combines kitsch iconography like British holidays. There are increasing references to vintage suitcases and postcards, highlighting a wider trend we’ve found for reconnecting with old fashioned methods of communication. We loved Catherine Hammerton’s stamp print wallpapers and embroidered cushions which see traditional silk screen printing and hand embroidery combined with cutting edge digital technology.
We saw a big trend for natural products which borrow botanical motifs and natural materials. With a shift towards old-fashioned values and traditional ethics, many designers are taking a subtle, sober approach to design. This new pared-down style sees a shift towards crafted design which infuses hand made and natural processes.
Above- canvas print by Rachael Taylor Designs
Our fixation with birds is still very much alive, as we see them reinvented for summer to include hand drawn illustrations and collaged textures. The colour palette is bright and bold, whilst graphics develop a hand-drawn style as seen in Faye Powers’ new collection. We also loved Rachel Coleman’s seagull cushions which are inspired by childhood memories and represent the hand craft trend in its purest form with hand stitched and layered fabrics to build up interesting textures.
There is a graphic element to this trend which runs alongside a growing interest in DIY projects and handicrafts. Lending inspiration from culture and travel to create a vibrant and optimistic colour palette of purple and turquoises this trend is not necessarily about looking crafted but about a personalised response to design and moves us on to a more modern and sophisticated approach to textiles.
Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.
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