Trend Analyst Kate Usher on life at Trend Bible

Written by Kate Usher

13 March 2019

After six months of settling into my role as Trend Analyst at Trend Bible, I couldn’t be happier in my new career. There are over a thousand trend forecasting agencies worldwide and Trend Bible are the only one based in the North East. I’ve worked in the design industry for over ten years specialising in home and interiors, including working as a freelancer with Trend Bible contributing to their trend panels, consultancy projects and trend publications. When this unique career opportunity came up in my home town of Newcastle, to work permanently for a company I have seen grow and flourish over the years, I absolutely jumped at the chance.

A Place to Learn

Day to day my role involves supporting our Senior Trend Strategists, helping them forecast appropriate trends for leading brands and retailers all over the world. I assist with research, concept development, workshop delivery and trend presentations. I really enjoy the sheer variety of projects where I can switch between creating gift and greetings design trends one month over to kitchen or flooring trends the next. I research and analyse big picture macro insights driving change, right through to advising on the finer details of materials and pattern design. I am taught to curate and distil the huge body of work carried out by our research team into engaging and digestible formats for client presentations such as moodboards and trend workshops. This enables our clients to understand and interpret trends to develop commercially relevant, brand right product ranges.

Expanding my Horizons

Another reason why this role is so exciting for me is the various opportunities I have to travel for work. Last month I attended a client workshop in Stockholm and this month I was lucky enough to visit China for ten nights as part of a market research discovery trip in Shanghai. It was such an exciting place to visit and I love that I’m getting to tick amazing places off my bucket list whilst building my career. It’s always really inspiring to visit new cities and absorb different ideas, architecture and retail stores, not to mention the cuisine!

Strongest Together

A company is only as strong as the people who work in it and we have such a friendly, tight knit team which feels like a family at times. Everyone is so supportive towards each other and there are constant opportunities for training and development. We work with behavioural coaches and external specialists to make sure we collaborate and interact effectively. It’s refreshing to work for a company who put so much consideration into their culture and employee wellbeing.

A Thriving Creative Community

Our studio is located right in the heart of the Ouseburn Valley in Newcastle’s gritty arts and creative quarter. There is an abundance of cool cafes, restaurants and micro-breweries right on the doorstep, which make Friday night post work drinks really appealing. In summer, the nightlife spills out from warehouse spaces into colourfully lit archways around the Tyne Bar or under Byker Bridge as creatives and beatniks enjoy Ouseburn’s late night music scene. One of my favourite places to grab a coffee is Kiln, a pottery studio café where you can watch the potters work as you eat. Another favourite spot is Ernest, an independent café with an exciting programme of social events, they also do an amazing brunch!

Image Credits, clockwise from top left: Byker Bridge by Kiln Ouseburn; Ernest Cafe Bar; The Toffee Factory; Trend Bible HQ; Pottery at Kiln Ouseburn; Under Byker Bridge

I’m really glad Trend Bible is located here as it has all the benefits of being part of a thriving creative community and within a small and friendly city. I feel so fortunate to do what I love, for a world class creative business and in a city I’m proud to call home.

If you’re interested in a career at Trend Bible or you’d like to see what a day in the life of a Trend Bible team member looks like be sure to follow our Instagram hashtag #LifeatTrendBible or sign up to our monthly trend updates. 

We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.


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