17 June 2020
Trend Bible’s Colour Direction for 2021 outlines six shades chosen by our colour experts, and are based on our seasonal trend forecasts for 2021. These directional, yet commercially viable shades represent what we believe to be central to life at home. We have split them into two groups; for Home & Interiors and Baby & Kid’s Lifestyle, with three key colours for each.
Harmonious Colour Combinations for the Home
No colour works in total isolation. These six shades have been carefully selected to work with coordinating colours which we have mapped out into Spring/Summer and Autumn/Winter seasonal palettes to show how they can be used. Whilst the Home & Interiors colours are primarily applicable for decor, we also develop these with broader categories in mind, including consumer products, home tech, personal care and food and beverage. Similarly our Baby & Kids colours embrace a broad range of categories including toys, stationery and decor to name a few. We show how versatile these colours can be when used across gender and age groups from newborn to tween.
Here we share our six key colours for 2021. For more inspiration on how to combine these shades with others you can also download our free Colour Direction 2021 report.
COLOUR DIRECTION 2021 HOME & INTERIORS
Dusky Orchid, PANTONE 17-1610 TCX
For 2021, the quest for wellbeing through colour and design gains traction. More emphasis is placed on our home environments to decelerate our current pace of living. The lilac and pink shades of previous seasons make way for a deeper and richer interpretation that exudes comfort, evoking a sense of solace and calm.
Frosty Green, PANTONE 15-5706 TCX
With a general shift towards warmer nuances, warm greens permeate all palettes this year emphasising the growing concerns around sustainability of the material used in the products we buy. The rise in veganism and plant-based materials makes way for a soft neutral grey-green, evoking a desire for a healthy home and conscious consumerism. Paired with rich caramels and tans this muted shade creates a retro vibe. Use Jaffa Orange to add a nostalgic pop.
Palace Blue, PANTONE 18-4043 TCX
A new maximalist attitude is influencing colour direction for 2021 leading to more daring and bold choices. A new decade brings an appreciation for all things futuristic. Increasingly digital realms bleed into the physical world with new technological advancements impacting how we shape our environments. Hyper-real colour palettes put emphasis on electric blue shades which come through in experimental finishes from high gloss to matt metallics and ultra matt suedes.
COLOUR DIRECTION 2021 BABY & KID’S LIFESTYLE
Langoustino, PANTONE 16-1440 TCX
In 2021 messaging focuses on living a slow and considered life. Sun-bleached, earthy shades such as Langoustino support a handcrafted aesthetic, drawing on tonal colour combinations to reflect a restorative and comforting mood.
Shale Green, PANTONE 16-6116 TCX
Natural dyes evoke a parental desire for the home and specifically the child’s environment to become even more environmentally friendly. The rise in veganism paves the way for a soft, misty shade of green; a colour that reflects a modesty and conscious consumption.
Easter Egg, PANTONE 16-3925 TCX
We see an increase in fantasy and escapist themes for children within the Baby & Kids market, sparked by a desire for creativity and endless play. Ice cream colour palettes combining powder coated metals in chalky purples and blues or mirrored pastel substrates create playful optical illusions.
Selecting Colour Through a Global Lens
These colours have been selected for their versatility and suitability on a global scale. All six key colours work well in both sunlit and shady conditions, appealing to homeowners in both the Northern and Southern hemispheres. Depending on the orientation of the natural light source, each of the hues will display a variegated tone throughout the day. Each hue can be used in varying quantities in interior design projects, whether that be wall to wall colour, or simply as an accent colour for soft furnishings, home décor, furniture, print and pattern.
Our 2021 Colour Direction Report is available for free download now. Click the ‘Download Now’ button on this post.
The PANTONE® Reference names and/or numbers are from the PANTONE FASHION, HOME + INTERIORS color system (a component of the PANTONE Textile Color System®). The colors shown here are digital simulations, which may not match the PANTONE Color Standards. For accurate PANTONE Color Standards, refer to the current edition of the PANTONE® FASHION, HOME + INTERIORS cotton publications. PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2020. Pantone’s trademarks and copyrights used with the permission of Pantone LLC under License Agreement with Trend Bible.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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