26 October 2018
Our Autumn Winter 2018/19 Baby & Kid’s trend, Attic Treasures draws on nostalgic references. Due to an ageing population, both parents working and rising childcare costs, grandparents are providing a large proportion of childcare for their families, meaning they are becoming increasingly involved in a child’s upbringing.
This charming, nostalgic trend sees children listening to old family stories, delving into old toy boxes and rediscovering well-loved familiar items. Nurseries are carefully curated with family heirlooms and vintage pieces together with newer items, blending the past with the present.
Published 2 years ago in our Autumn Winter 2018/19 Baby & Kid’s Lifestyle Trend Book, we can now evidence Attic Treasures in major UK, European and US retailers. We explore how this trend has been interpreted in store.
This trend’s warm, homely palette is rich with colour and offers both traditional and fresh combinations for little ones. Evidenced at last month’s Kind + Jugend, one of the most influential trade shows in the baby and kids’ sector, we saw shades of peachy coral, golden mustard and dusty orange across textiles, furniture and toys.
Rattan is a key material for this trend. Traditional shapes within furniture are updated with added design details through intricate woven patterns, loops and twists, as seen in Little Dutch’s crib and within decorative accessories at Maison Du Monde.
Dark ditsy florals provide inspiration for bibs, blankets and cloth rag dolls. A beautiful commercial interpretation of the classic ditsy floral can be seen within the Millie and Boris collection at Mamas & Papas, updated with a softer palette and contrast piping.
Our Seasonal Trend Publications help you to respond to the most important trends two years ahead of the season and are available to buy now from our online shop.
Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.
It looks like this account is being used in multiple regions.