13 November 2017
Trend Bible Autumn Winter 2017/18
An enchanted forest landscape provides the setting for this cosy, crafted winter story. Misty mornings inspire a soothing stillness and calming atmosphere in the home.
Published 2 years ago in our Autumn Winter 2017/18 Home and Interiors Trend Book, we can now evidence Forest Frost in major UK and US retailers. In this post, we explore how this trend has been interpreted in store.
This faraway forest takes us to a distant place where we indulge in a sense of escapism. Our homes become entwined with nature, filled with comforting tactility.
Detailed illustrations of trees, branches and leaves capture the essence of this fairytale forest setting in patterned bedding and tablecloths at H&M Home. Forest landscapes inspire wall art and print direction at Desenio.
Diluted ink and colour washes create soft, subtle patterns and marks for this story. We see loosely dripped and watercolour painted patterns adorn cushions at IKEA and Oliver Bonas. Ink washed and rustic glazes add a weathered finish to ceramics at Anthropology.
To read more about the Home and Interiors trends we forecast for Autumn Winter 2017/18 download our free Seasonal Preview to the right of this post.
Our Seasonal Trend Publications help you to respond to the most important trends for home and interiors two years ahead of the season. Stay ahead of your competitors with our Home and Interiors AW 2018/19 Trend Book, available to buy now from our online shop.
Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.