8 August 2019
This story tackles ongoing, broader environmental themes and looks to change the way we view our planet. As a result, a focus on kindness and a proactive attitude arises within Generation Z and Alpha, who look for ways to have a positive impact on the Earth’s survival.
Published 2 years ago in our Spring Summer 2019 Baby & Kid’s Lifestyle Trend Book, we can now evidence Natural Historians in major UK and US retailers. In this post, we explore how this trend has been interpreted in store.
Children wander through grand museum halls, learning the plight of the planet, discovering new and endangered species along the way. Wild and endangered species adorn bedding and soft furnishings at Pottery Barn and Liberty. Anthropologie brings the safari to life with wicker animal sculptures.
Wooden toys in Ferm Living are sophisticated and educational, sparking young ones’ interest in endangered species. Sloths prove to be an important motif for print and pattern and decorative accessories this season, as seen at Trixie and Anthropologie.
“Safari Campout” becomes a key theme within this trend. Beds in Le Redoute and H&M take inspiration from canvas tents, turning bedtime into a camp out experience for little explorers. Storage takes on a utilitarian look featuring rivets and multiple pockets.
Our Head of Baby & Kids Ruth Kelly also spoke with ToyNews earlier this year about our ‘Natural Historians’ trend and what brands in the toy industry should be thinking about for product development for 2021 and beyond. Read the article here.
Our Baby & Kids Trend Books are seen as an essential tool by some of the world’s best brands and retailers, helping them make sound commercial decisions about how to respond to future change. To receive a free demo from our Spring Summer 2021 Baby & Kid’s trend book click ‘download now’ on this post.
We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.
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